In this article I am going to discuss what you need to test in order to optimise your system. Being successful online is far easier if you test and track everything you do because then you know what needs improving.
Squeeze Page
Your squeeze page has one purpose and that is to encourage people to sign up to your list. If you have any other options on that page than you will see your opt in rate go down. There must be one action only.
Your squeeze page has one purpose and that is to encourage people to sign up to your list. If you have any other options on that page than you will see your opt in rate go down. There must be one action only.
Your bullet points must convey a good enough reason why someone should sign up to your list. Focus on the benefits that someone would receive if they signed up to your list. If you are offering a free ebook as your incentive then what are the benefits of reading that ebook? What results might someone obtain?
Your heading must be interesting and relevant to your target market.
Email Campaign
When you sign up to an Autoresponder account you will get certain statistics of what is happening with your emails. You will be able to see:
- the open rate - that is how many people are actually opening your email to read it
- the click through rate - that is the rate at which people once they have opened your email then clicks on the link that you have put in your email (e.g. a link to your sales page)
Look at those statistics and any emails that are not getting opened just alter the subject heading as it is not compelling people to open and read your email.
The emails that are opened but are getting a low click through rate, remove them and replace them with a different email. Change the content and make it more engaging. The subject line is probably fine but perhaps you haven't delivered what you promised in that heading.
Sales Page
Again the header needs to stand out, be specific and targeted to your market. It must generate interest and engage the visitor to continue reading.
Using a story in your sales page is a good idea as people will want to get to the end to find out what happened and how you overcame something. It is human nature to be curious.
Focus on the benefits and the results that people will experience for themselves to sell your product.
Focus on the benefits and the results that people will experience for themselves to sell your product.
So the three main testing areas are your squeeze page, your sales page and your email campaign. You need to be testing and tracking your results so that you can optimise them so that you know that you are working at maximum efficiency.
By just testing you will automatically scale up your business and become more successful.
By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation
Or visit My Blog for more step by step help.
Article Source: http://EzineArticles.com/?expert=Kay_Franklin
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