4 Free Tools To Get An Estimate Of Your Competitors Website Visitors

Ideally we would love to know what kind of traffic our competitors are getting but how can you find out this information? Here are 4 free tools that you can use to help you investigate your competitions traffic.

Alexa

Alexa is well known for collecting data about websites. You can use their site for free to see the type of traffic any website is getting.

Type in the website address in the search bar and then have a look at the data. You'll be able to learn things such as gender, location, search engine traffic and keywords, demographics and more. The data you see will be limited with the free version but it is still valuable.

Similar Web

Another good tool to use but only if a website has a lot of traffic. If the site is fairly new then Alexa would show more data than this one.

However, for high volume websites this tool provides an easy to see report. I prefer the layout of this tool as it is easier to digest.

Social Searcher

If you want to look at the traffic from social media then social search is a good one to use. Type in your competitor and you will be able to see where traffic from social media is coming from.

It provides data from Facebook, twitter and Google+. Any mentions of a website is monitored. You can also set up an email alert which might come in handy.

Way Back Machine

Although this isn't really a traffic statistic tool it is something that can provide you with helpful information on how a competitors site looked previously. Perhaps they tweaked something and after that point they got a lot more traffic.

Therefore if you use this tool in conjunction with one of the others you might find out something extremely valuable. For example, if you notice a sudden change in traffic you could see if something was changed by using way back machine.

No one tool will provide a 100% accurate picture. Therefore it is best to use a few different tools so that you can estimate the traffic.

For best results create a spreadsheet and then fill in your results so that you can track what is happening. Monitor your competitions traffic over a period of time so that you can be sure of their long term traffic in stead of just a moment in time!

By the way do you want an easier way to build a sustainable income online? If so then download my brand new free eBook on how to make money by creating your own high quality information products quickly: Super Fast Product Creation

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How To Find Out What Day People Visit Your Website

Have you ever wondered when your web site is the busiest? If you know this, you know the best time to target your specific web site audience.

It is possible to find this information out quite easily. This is what you need to do:

• Create a Google Analytics Account.

Make sure that you are using Google analytics on your web site and that you are logged into your account.

• Custom Reporting

Click on the web site that you want to analyse and then click the custom reporting tab. Now you can create your own custom report to that you can see quickly the details of your web site visits for each day of the week.

• Your New Report

Create a new report and give it a title such as "best traffic day". You will need to add "visits" from the metric group area. Then for your dimension you can choose "day of week". Once you have done that then save your new report.

• Results

You will obtain a report that shows you at a glance which day gets the most traffic. Over time you might begin to observe a trend.

• Action

Once you have these results you can begin to understand your audiences behaviour. If a particular day gets a lot more traffic than other days then this could be a good time to send out an email promotion because you know that your visitors are using your site on that day and therefore actively online.

Also since they are active on your site your particular web site name or brand will be at the front of their mind and so they are potentially more likely to open and read your email.

• Other Ideas

You could also create a custom report for these activities on your web site:

• busiest hour
• busiest week of year
• busiest month of year

To create these reports you would do exactly the same as before but choose the relevant details in the dimensions tab.

If you start to look at the options available in the dimensions tab you will begin to see a whole load of information you could easily monitor.

Popular landing pages and exit pages for example could give valuable insight into your visitors preferences.

Many people fail to use Google analytics to its full potential because it isn't always intuitive!

I believe it is worth sitting down and investing a bit of time in this free software as the benefits are well worth it.

By the way do you want an easier way to build a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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Internet Marketing: Why You Must Be Yourself And Not Copy

In this article I am going to discuss why it is really important to be consistent throughout your business. Whether it is in your email campaign, your website or your sales page you must be yourself - always.

There are many parts of an online business and often we just don't have the time to implement all the parts ourselves so we find someone to outsource it to.

However, in an information business where you are the information producer - in other words you create the information products - it becomes more important for all your content (information) to have the same style.

It should be in your own 'voice' or your business can appear inconsistent and odd to others.

We all have different personalities and the way we communicate reflects that. The way that we share information also reflects that.

If some of your content doesn't reflect your personality then you can confuse people! It might sound like you have a split personality!

Let me give you a real life example!

I was reading a self improvement book the other week and there was an assignment that I was encouraged to implement! So I did - I'm a good student!

The thing I had to do was to send an email to a few of my really close friends and ask them a specific question about my personality! The author gave a written example of the email to send and so I just copied the email and sent it to some of my friends.

What happened?

Well I sent one of these emails to my brother who I am very close to. He didn't even open the email but instead sent me a text message asking me if I had sent him an email or not as he didn't recognise it as being from me! The subject line didn't sound like me!

Can you begin to see how important it is in your business to be consistent and always sound the same - to be yourself?

If your emails sound different from your website content or your products sound different to your sales letter, things begin to get messy. Your customer relationships begin to get messy.

Think about it.

If you were a customer and you received a download that you had purchased and it sounded completely different from the person you thought you had purchased it from then I'm sure you would feel a little confused if not a bit wary.

If you need to outsource tasks then be very careful what tasks you give away. If you have to outsource some of your content creation then make sure you have a template or blueprint to follow so that it sounds as much like you as possible.

By the way do you want an easier way to build a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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Can An Offline Business Benefit From Using The Internet?

Many offline businesses have started to build a presence on the internet. However, there are still many that have yet to follow suit. The truth is that you will be left behind unless you get a presence online.

Online marketing is a tool that can be used for both online and offline business owners. Obviously it is more obvious for digital information businesses since there is no need for any stock and therefore you have no overheads or buildings to think about.

However, even if you are a small business owner with a physical shop you should still be making the most of the opportunity the internet provides.

Let me give you an example.

Increase In Visitors

A friend of mine works in the IT department for a clothing shop. Since they created a web site and enable people to order products online they have seen a huge increase in sales.

To give you some idea of the increase in visitors - when they send out a mailing to people who have shown an interest in receiving special offers there is a dramatic increase in the number of visitors to their web site.

It is easy to spot because around 5 or 6 pm when people have finished work and gone home there is a sudden spike in traffic! People have logged into their personal email accounts at home and read the mailing and have immediately gone to check out the offers.

This in turn produces orders.

If people had to physically go into the shop to find out about offers then they would miss out on a large portion of their revenue.

Small Businesses

Smaller businesses can really do well to get a web site up online. Another friend of mine makes gymnastics leotards at home. Since setting up a website she has seen an increase in the number of orders. No longer is it limited to the local area in which she lives - but people from further afield are now placing orders.

Having a presence online means that people worldwide have the opportunity to visit and see what you offer. Providing you are clear on where you ship orders to and you cover any costs associated with this then it is worth getting this extra publicity.

What Web Site?

Creating your own web site is actually easy to do but if you don't want to do this you can still get an online presence. Think about eBay and Amazon marketplace. Businesses are using these sites to market their produce online.

By the way do you want another way to build a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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Internet Marketing: 4 Triggers For Increasing Sales

Using triggers in your sales copy does help to increase your conversions. Here are 4 effective triggers that you can use in your own sales letters.

1. Intrigue

Using words that build intrigue work well because as humans we have an inquisitive mind. If something intrigues us then we want to know more! Using intrigue in your sales letter will encourage people to keep reading all the way through.

Example Intrigue Words

• Here's the thing...
• What would happen if...
• Guess what?
• Prepare yourself...
• How does that feel?

2. Caution

Words of caution can be used to encourage people to stop and think. When someone makes a purchase there are of course emotional elements involved but there is also logic! Using caution can help people to think about your offer and come to the logical decision that it makes sense to buy.

Example Caution Words

• Hold on a minute
• You wouldn't believe...
• Think about it...
• It's not as simple as that...
• Consider this...

3. Negatives

Using negative words helps your visitor to understand more about their problem or issue they have. It brings to to mind and therefore these words are emotive. They bring the problem to a head and build a desire to overcome it.

Example Negative Words

• Something missing
• Still not working
• Tired of struggling
• Nothing happened...
• What am I doing wrong?

4. Positives

Using positives when it comes to talking about your solution (product) will reinforce the benefits that someone would receive by purchasing your product or service. Again these words are emotive and will drive your visitor to take the action you want and purchase your product.

Example Positive Words

• Truly amazing
• Be able to...
• Finally allow me to...
• More than enough
• Great opportunity...

Sometimes people get concerned about using words like these in their sales pages. They think that they being manipulative and trying to persuade people to buy! It can seem a bit slimy!

Remember that your sales page may contain these trigger words but in reality if your product offers the solution to someones problem then offering this help should come naturally. You will naturally use many of these words if you truly believe your product is worth what you state.

Selling any product should be about offering something to someone who really needs what you have. Therefore you must believe in the products you sell and if you have created them yourself then you will know exactly why someone would benefit from purchasing it.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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