In this article I am going to discuss using a call to action. Every one you create must have a specific purpose if it is going to be effective.
Your call to action might be for your subscrobers to just purchase the product that you've been talking about. Whatever your request is, you need to make sure that you are very specific and clear as to what you want someone to do.
Fist you need to have been working on making your prospects aware of what you can offer and building a trusting relationship with them. If you don't do that background work then you call to action will fall on deaf ears.
Suppose you have written something in your email and you want your subscribers to click on a link that you have included and to go through to your sales page. You need to make that action clear and concise.
You would write something like this:
- click on the link to find out more about xyz
- click on the link to visit my website where you will get more information
Your call to action may not always be for someone to actually purchase a product. Here are some other purposes you might use it for:
- download a free report
- dial a telephone number
- receive a newsletter
- read an article
- watch a video
- listen to an audio
- fill out a survey
It's not always going to be about a product for people to purchase. Therefore you need to make it clear and specific what you want the person to do.
When you add a call to action it is a good idea to use assertive language that actually tells the person what to do. When reading something online and someone says do this, people generally go ahead and do it. It is as if they go into autopilot mode!
If you use assertive language, people are far more likely to click on that link or whatever your call to action is.
Make sure that your call to action is short and it is clear. Don't use a long winded sentence because by the time people get to the end they will have forgotten what they had to do!
Also only present one option. Either they take that action or they don't. If you give people too many options in your call to action then they are unlikely to take any!
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