How to Communicate With Your Prospects

In this article I want to discuss how to communicate so that you start building a strong relationship with prospects, so that you can build trust and build credibility as well.

What you need to remember is that when you build relationships is not about you. It's not about how brilliant you are or what you can offer in a boastful "in your face" way. It's about your customer. It is about what you can provide for them that's going to be beneficial to them.

What can you add to your relationship that is going to show your customer that you are knowledgeable? How will you demonstrate that you are able to help them, you can be trusted and that you are a real person? Someone who is going to be able to give them personal help when they need it.

So always remember that when you communicate, in whatever way that might be, it's not about you, it's always about your customer. Your relationship must be based on providing your customer with everything that they need in order to make an informed decision about doing business with you or making that purchase.

This is a simplified version of the process. You need to communicate so that your prospects understand exactly what it is you offer.

• What your services are
• What your products are
• What kind of solutions your products solve
• What your values are
• What benefits customers are going to experience
• What results they are going to achieve

That's what you need to communicate. You need to communicate the benefit's to your customers so they understand exactly what to expect.

You need to give them a specific call to action when you communicate. It might be a squeeze page for building your list and you want them to give you their name and email address.

It might a sales page and you want them to click the buy button.

It might be in your email campaign and you want them to visit an article you have written.

You need to make sure that whatever the action is that you want your customer or your subscriber to take that you specifically ask them to take that action.

Use instruction words such as:

• press the button now
• click here to visit my website
• download your product by clicking the link below

You need to make it specific and very clear as to what the action is.

You also need to persuade them to take the action. You need to have a reason why they might want to take that action so its got to benefit your customer.

In order to follow to communicate like this you really need to know your customer as much as possible.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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How to Get to Know Your Customers Better

In this article I am going to discuss how to get to know your customers well. You need to be able to identify with them and have in your mind a real live individual in front of you.

This enables you to really target your communication and offers. You need to know the kind of issues they are facing and what things they are really struggling with. What kind of help are they are looking for.

You can do that by going online and visiting forums and discussion groups, then being interacting to find out the kind of things that people are talking about and struggling with. However, once you have your own email list or your own following, then this becomes much easier. You can actually ask your subscribers for feedback and help.

Customer Feedback

Supposing someone has purchased a product from you and you ask for feedback. I've discovered that people either provide feedback if something is really bad or if they have really built a positive two way relationship with you.

So if you get no feedback it isn't necessarily a bad thing. As you obtain more and more customers you will find that you get feedback from those who have developed an interactive relationship with you. You may also find that feedback will be from people who are likely to be your repeat customers.

Interactive Emails

Ask your subscribers questions in your emails. Ask them what things they are struggling with at the moment. Always ask questions to keep that channel of communication open. The more interaction you get, the more you will be able to understand exactly what your customer needs are and what their current challenges are.

A Survey

You could add a survey and ask people to answer specific questions. You could provide an incentive for taking the survey but I've discovered that if you do this then you generally get people who are just interested in getting a freebie rather than giving you real answers in the survey.

I have found one of the best times to take a survey is actually at the point when people sign up to your email list.

If you do a survey then make sure that your questions are highly specific so that the answers you obtain are useful to you.

When you're developing relationships with your customers you need to focus on a two-way relationship so that you can get to know them better.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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How to Organize Your Workload to Be Most Productive

In this article I am going to describe how you might be able to organise your work load so that you are the most productive. Being busy is not necessarily being productive and so you need to organise what you are going to do based on what is most important to you to achieve your goals.

There are many things that need doing in your workday but if you had a look at your list of things to do you would know that some things on that list are more important than others.

In order to really understand which tasks are more important you need to know what your goals are. If you don't have any goals you won't know which tasks are the ones that are going to bring you closer to your goal.

In reality you might have lots of goals and each of those goals combined will bring you closer to your ultimate goal. Therefore when you look at your workload you need to decide which of those goals are the most important at that particular time.

Have a look at the various areas in your business to see which ones are lagging behind or which areas are not bringing you the best results. Those would be the items that you really need to work on to bring you closer to that particular goal. Remember that you will never achieve your ultimate goal unless all of your other goals have been achieved. If there is one thing that is holding you back then that becomes your most important task.

Your most important task must be the thing that you do first. At the start of your workday you have the most mental energy and therefore you need to use that effectively and use it on your most important task.

When you organise your work load so that you always do the most important things first you automatically become more productive because the most important thing that you need to work on will be the one thing that will give you the most results. Therefore by default you become more productive.

Don't get caught up in the notion that doing lots of different tasks is being productive. You might be able to achieve 10 different things on a particular day but if none of those things are actually bringing you closer to your goal and therefore closer to the results that you want to see, then that day has not been productive.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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Online Business - Why Writing In a Diary Is Beneficial

Many people use a diary as a to-do list. In fact you can buy diaries that are specifically for this purpose whereby you can write in them what you need to do each day. In this article I want to talk about using a diary for work purposes but not as a to-do list.

Whether you work at home or not, using a diary can be helpful. Although this article is aimed at those who have an online business what I am about to suggest would help anyone achieve something that they really want to.

I like to use a diary as a journal. I use it to write down exactly what I have done and what I have achieved. So instead of using it to list the things I need to do, instead I use it to write down the things I have actually done.

For me this is far more useful as a tool to motivate me to continue taking action. One of the most difficult things when you work at home is being able to keep focused and to be productive in your workday.

If at the end of every day you had to talk to a real person and tell them exactly what you had achieved and you were accountable to that person, do you think you would actually get more done? I believe you would be far more productive if you knew that at the end of the day someone was going to be questioning you and what you had actually achieved.

I like to use my diary in this way. My diary is making me accountable because I have to write in it what I've done. If I haven't had a very productive day and there's not a lot that I can write in my diary it doesn't look very good.
However, if I have had a really productive day and I have achieved a lot of goals then writing that in my diary makes me feel much better and gives me the motivation to have another productive day.

The key thing about keeping a diary in this way is that there is one rule. That rule is that I can only write the tasks that have actually drawn me closer to my goal. In an online business this would only be the tasks that have increased my business because my goal is to build my business and grow it bigger and bigger.

By having this as a rule it means that I can't fill my diary with lots of things that I have done that in fact were not productive such as surfing, writing emails, spending time on Facebook. etc.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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Coming Up With a Writing Plan for Content

Writing content online has proved an extremely effective way of marketing any online business. In this article I want to discuss how you can come up with a writing plan for your content so that you can stay focused and be productive.

I have found that many people when they begin to start writing content have many ideas and are motivated to take action. However, it isn't long before those ideas run out and they then get stuck. If you can come up with some kind of writing plan then you will be far more able to produce the content that you need to and market your business.

First of all decide how much time you have every day that you can set aside specifically for writing content. Once you know that you have a specific time allocated towards writing content you then know that every day you can put the timer on, start writing and only finish once that allotted time has come to an end.

Find out how many pieces of content or articles you can write in that amount of time. I have found that it is far more effective if I think of writing a number of articles rather than spending a specific amount of time writing. However, if you don't know how much time you have available each day to write you won't know how many articles realistically you will be able to write. Therefore find out how many articles you can write in the amount of time you have available to you every day.

Now that you know the number of articles you will write each day it becomes easier to plan. For example if you are able to write five articles each day then you need to come up with five titles. Once you have five titles then you can break the article down using ideas such as how, why, when and where to help you focus on what you're going to write about.

It is much easier if you decide the titles for your articles the day before so that they are already there for you when you come to spend your time writing content. This is important because often you can spend a long time just thinking of titles and if you only have a certain amount of time allocated to writing the content you might not be able to write the number of articles you want to each day.

To come up with title ideas use the Internet! Begin searching Google on a particular topic and see what words Google suggests. Just type in the topic word and Google will fill in the rest automatically. This is a good way of coming up with title suggestions that you know will be popular. You can also visit forums and discussion groups for ideas of questions that people are asking that you could then write articles on.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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How to Stay Focused on Internet Marketing

Do you have an online business and need to promote it? Sometimes it's not about knowing what you need to do on Internet marketing it's about staying focused so that you actually do it. In this article I am going to discuss some ways that you can stay focused on your Internet marketing efforts.

Vision

What is your vision? Do you have a picture in your mind of what your business will look like when it is successful? Have you thought about this in detail? If you don't have a clear idea of what the business is going to look like how can you actually achieve it?

It's like going on a car journey and if you don't know where your destination is you won't know how to get there and you won't even know if you have arrived!

Having an online business is exactly the same. You need to know exactly where it is you are heading. You have to have a clear idea in your mind of what that looks like.

Things like: 

• how many products will you have
• will you have a coaching program
• how will you communicate with people
• how many subscribers do you want
• how much money do you want to generate each month.

Those are the kinds of questions you need to answer so that you have a better idea of what your business is going to look like.

Passion

You need to be passionate about your business. You need to know the reason why you want to be a success and that reason must be something that is not selfish but rather is going to be of benefit to others.

Who is it you want to help and why do you want to help them? If you are really passionate about what you do and the benefits that people will have if they purchase your products then you will be far more motivated to take action.

Discipline

In every area of our lives we need some kind of discipline and with an online business where you work at home, discipline is essential.

Working at home there are many distractions and working online there are many distractions. You need to be disciplined so that you get on and do the things you need to do to build your business. Being busy isn't necessarily being productive.

How are you going to make sure that you stay disciplined and actually take action? It might mean sacrificing something but if your passion is there you will have the drive to do it.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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Can You Really Make Money Online? The Truth

Everybody wants to know can you really make money online? Well, the answer is yes. The hard part is knowing what will work and what won't. In this article I want to discuss one of the best ways to make money online if you are looking for a long-term sustainable income.

If you do a search in Google for "make money online" you will come up with many websites that promise many things. Some of the methods or systems that you hear about may work but the problem comes when you are looking for something that is more long term.

It seems that there are two types of people. The first type just want to make money online and if it happens quickly then that's great and that's all they are concerned about. Then there is the second type of person who wants an actual business. They want to create something that is going to stand the test of time.

So the question is what is it you actually want? Are you looking for a business that you can be proud of, that you can promote, that you can build on, that you can scale up and that ultimately will be your source of full time income or are you just wanting to make some money online?

I shall assume that you are actually looking for something long term.

The selling of information is profitable and highly suited for an online business. People use the Internet every day to find out information and since we live in a world that demands information quickly being able to purchase that information that is already packaged up nicely for us is something that we are prepared to pay for.

Therefore if you build an online business providing information you will find that you are able to build a long-term sustainable business.

The important thing is to choose what information it will be. If you choose the wrong type of information you may not make as much money as someone else who has taken the time to do some market research and to find out the kind of information that is going to sell well.

There are certain niches that are extremely popular and selling information in those niches is pretty much going to be sure to bring profits if you know what you're doing and you know how to target your customer.

However if you feel that you don't want to go into such a competitive niche then there are plenty of other topics that people are desperate for information on. Just go to Amazon and look at the non fiction books there and the categories they are under and it will give you plenty of ideas of topics that are selling well.

In order to make money for yourself you need to be committed to putting in the effort daily to get the results out. You need to become knowledgeable and an expert in your particular topic and you need to produce the products yourself.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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Why You Should Avoid Using Pop Ups

It seems that whenever you visit a website there is always some kind of pop-up that appears. In this article I want to discuss why you should avoid using pop-ups and how it can be detrimental to your visitor relationships.

There are many accounts of people using pop-ups in their Internet marketing business and they have seen an increase in people responding to the particular message that they have in their pop-up.

Generally people use it as a way to offer something to their readers to encourage them to sign up to their email campaign.

Although pop-ups are popular and can increase the number of subscribers to your campaign I believe they can impact the relationship or at least the initial relationship that you build with your potential prospects negatively.

Personally I find them really annoying especially when they appear after I have already begun reading and then block my view. I know I am not the only one there are many other people who feel like this.

Therefore for my own website I have to ask myself the question "do I want to annoy my visitors?". If your aim is to help other people then last thing you want to do is to annoy them. You might get more subscribers, you might even make more money but if you are annoying people then it doesn't fit in with your purpose - to help others.

I know there will be plenty of people who say that the benefits outweigh the negatives but for me I want to develop a trusting relationship with my prospects straight away. I don't want to annoy them with a pop-up and I want them to join my email campaign because they have read something I've written that they have found helpful and therefore they want to find out more. I want to develop a more personal trusting relationship from the very start.

Therefore I have looked to see what other types of pop-ups are available and fortunately there are many less distracting and annoying ones. There are many available that are not in your face and don't distract visitors from reading anything on your website and therefore I am happy to use those.

With so many non intrusive pop-ups available there is no excuse to be annoying your visitors. Have a look at your own website and see if you can be more thoughtful with your choice of pop-up.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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Customer Service Tips - How to Build Better Relationships With Your Customers

Your customers are the most important part of your business. Therefore building really strong relationships with them should be something that you work on and develop. In this article I am going to share some tips that you can use to develop stronger relationship with your customers.

When you are working online and have an Internet business building solid relationships with your customers can be a bit more difficult than an off-line business. Since you are unable to meet your customer face-to-face you have to rely purely on virtual communication.

This might be through an email, on your website, a video or an article. Therefore learning to communicate effectively is very important for you to build relationships with your customers.

I believe that one of the best ways to develop trusting relationships with your customers is to use email. This is where people join your subscriber list and you then send emails using an auto responder account.

The important thing to remember is that every email you send must add value. Here are some tips on how to add value.

Personalise

When you write your email make sure that you are writing to an individual rather than to your whole list. This means making your email personal and using words that demonstrate you are talking to one person rather than many.

Availability

Being available to your subscribers and customers is probably one of the biggest ways to build better relationships. There are so many support desk's or people who you have to go through to actually speak to the business owner themselves that if you provide personal feedback you will really stand out.

Building a relationship whereby your customers trust you means that they want to be able to rely on you to be there and to answer any questions they might have. Replying to emails in person enables you to do this. It might take up more time but it is well worth it in terms of the quality of relationship you will develop.

Content

Make sure that your emails always contain quality information and content that is going to be valuable to your subscriber. The relationship that you build with your customer needs to be one of mutual respect and therefore you need to demonstrate your expertise so that your customers come to respect you.

Over Deliver

Always over deliver. This means that when you produce a product you deliver more than is expected. It means that when you communicate in your emails you deliver more than is expected. It means that if you receive negative feedback you deliver more than expected. In every aspect you need to make sure that you over deliver.

Feedback

Encourage feedback with your customers whether good or bad. If your customer knows that you value their opinion then you are able to build an honest relationship with them.

Above all be yourself and make sure you treat your customers as you would want to be treated yourself and always go that extra mile

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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4 Tips On How To Connect With Your Readers

In this article I am going to give you 4 tips on how you can connect more effectively with your readers. If you have a blog or you create content online and you are trying to build an audience then you need to learn how you can best communicate with that audience.

Focus

Everything that you write or create needs to be focused on your audience. After all they are the people who will be reading or watching it and therefore you should always be providing what they need and offering them the help that they will find beneficial. It's not about you it's about your readers what they want.

Imagine that you are a reader and think about the types of content that you would find really helpful and valuable. Try to put yourself in your readers shoes.

Give Freely

If you want to build a responsive audience then you need to learn to give freely. I have often heard people say that if they give too much away and if they share too much valuable information then no one will purchase anything from them. If you give away some of your secrets then why would someone buy your product?

In reality the more you give the more likely people are to purchase from you. The more they will trust you and respect you. The more value they will receive from you and they will want more!

Understand

Another important aspect is to fully understand where your readers are coming from. What is their perspective? What position are they coming from - a novice or a professional? Perhaps you target a wide range and your readers come from varying levels of expertise. Make sure that when you write you add value to all of your readers.

Listening

Connecting with anyone is about listening. Learning to listen what your readers think about things and what their opinions are is really important for you to fully understand where they are coming from. It also enables you to better understand what their difficulties are and what they actually want. This is important when it comes to producing products that your readers will find most beneficial.

Building connections and relationships with prospects and readers of your blog or content that you write online is the foundation for a successful business. If you don't build strong relationships you are unable to build trust and if you don't build trust then people are more unwilling to spend money.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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Tips for Finding Quality Outsourcers

There comes a time in any online business whereby you need to begin looking to outsource some of your work. In this article I am going to give you some tips on how to find good quality outsourcers.

If you are finding that you just have too much to do and important parts of your business aren't getting done then you need to look at outsourcing some of that work. It is also a good idea to outsource jobs if you really don't enjoy certain tasks and therefore they aren't getting done.

Here are some of the things you need to think about when you are looking for an outsourcer.

Do they have the same values

Your business will be built on core values that you have. Therefore it is imperative that you find someone with those same values. For example, if you decide to outsource some of your content writing then you need to make sure that you find someone who gives their work the same care and attention that you do. Someone who will write their content in a way that matches your own style. If you write content to help others then you need to find someone else who will write content for that same reason.

In other areas of your business it becomes even more important that people have the same values as you. Especially if you outsource tasks that involve dealing directly with your customers.

Do they have the skills

This may seem obvious but you need to find someone who has the skills that you are looking for. This means that you need to fully understand yourself what skills are needed for the particular tasks that you want to outsource. When you have done that job yourself it is far easier to know what those skills are.

Look at your audience

One place that you might find suitable outsourcers is by looking at your own list of subscribers or your own audience. It is possible that people following you may have the skills you are looking for. Just because someone may be a customer of yours doesn't mean that they don't have the skills that you are looking for.

Action Plan

When you find someone that you believe will be able to do the task that you want them to do, you really need to make sure that you have an exact plan them follow. There may be some people who are not willing to follow an exact blueprint. Therefore it is important that you make it clear that you expect them to follow your own blueprint so that you know the exact results that they should produce.

Communication

One of the most important aspects of outsourcing is being able to communicate effectively exactly what it is you want from them. This might mean finding and outsourcers who speaks the same language as you.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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What Is Emarketing?

If you have come across the concept of emarketing but you are not sure what it means then this article will help you. In it I am going to explain exactly what emarketing is and what it involves and its benefits.

Definition

Emarketing is basically the marketing of a product or a service using online tools. It is also known as web marketing, Internet marketing and online marketing.

More and more people are using the Internet to market their business. Being able to market your business electronically using the Internet means that you are able to increase the visibility to your business to a worldwide market.

You are also able to narrow down your marketing efforts and actually market to specific locations and specific people.

Marketing is all about communicating your message to people who need what you have to offer. Being able to do this using the Internet is hugely effective provided that people can actually find your website will your online communication.

Ways To Market Online

There are many ways that you can spread the awareness of your business online and here are just a few of them:

• writing articles
• using paid advertising such as pay per click
• writing press releases
• writing a blog
• using banner advertising
• using search engine optimisation
• using social media

Here are some of the advantages of using emarketing:

Larger Audience & Targeted Audience

I have already mentioned that using the Internet to market your business enables you to reach a worldwide audience and also enables you to narrow down your marketing to more specific targeted people and locations.

Easy Analysis

There are many ways that you can analyse the data of your visitors using online tools. Off-line this would take a long time and would require you to ask questions of every visitor that came into your shop. Online this becomes much easier and enables you to have much more data available to optimise your business and make your marketing efforts are effective.

Cost Effective

It can often be cheaper to market your business online than off-line. There are many free ways to advertise online if you know what you are doing.

Once you have optimised your business and you know exactly where your profits are you can use paid advertising more effectively.

Today more business than ever are using online marketing techniques to build the awareness of their business and to analysis customer habits.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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How to Raise the Profile of Your Business

Whatever business you have online you need to make people aware of it or otherwise you won't make any sales at all. In this article I am going to share with you how you can raise the profile of your own business.

Whether you offer specific products or services to your customers you will need to communicate exactly what it is you offer to your prospects. How well you are able to communicate that message will determine to a great extent how successful you will be.

When you realise that communication is the key to success you can see that building a successful business is in fact about building relationships with people who need what you offer.

There are many ways that you can raise awareness of your business:

writing press releases
writing articles
creating videos
being involved in forums for discussion groups
being involved in social media groups

In all of these cases it is about building relationships with potential prospects. Some of these methods may be geared better towards certain businesses or niches than others. For example, if you are in an artistic niche then you may find that producing a video using your own artistic talent may appeal to your target market more than just writing an article.

Here are some simple tips that you can use to make your marketing efforts more effective:

Keep it simple & Concise

Whatever you communicate make sure that you keep it clear and concise so that your prospects understand exactly what it is that you are trying to communicate.

Engaging

Try to engage your customer so that whatever it is you have written or produced to communicate your message, is such that they will read through or watch through to the end of your video so that they then want to learn more.

Relating

When you create your message try to relate to your customers. This means being able to understand what problems or issues they might be having and being able to convey your solution in words that they would understand and relate to.

Focus on them

It can be tempting to discuss more about what your product is like than what your product will solve and the benefits that people would see if they purchased your product or service. Therefore it is important that you focus on the benefits of your product in relation to your customer.

Whenever you produce material and its purpose is to raise the profile of your business make sure that you are creative in how you communicate your message and always relate to your ideal target customer. Sometimes telling a story can help you to do this.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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Three Tips on How to Promote Yourself Online

If you have an online business then you will need to learn how to promote yourself and your business effectively. In this article I am to going to share with you three tips on how to do this.

Identify your target

Think about your online business and what it is exactly that you are able to provide to your customer. If you have already created a product then think about that particular product or service and what benefits there are to people who purchase it.

In order to be effective you have to target your efforts and therefore being able to identify who your target customer is will greatly increase your results.

Who are you trying to target? Who actually needs what it is you have to offer and where are those particular people likely to be found online?

Identifying your unique selling point

When you know who your ideal customer is and exactly why they are ideal, you will need to identify something about your business that is unique so that you can communicate this to your customer.

When there is plenty of competition you need a reason why people should do business with you rather than someone else. What is it about your particular products or services that would appeal to your target customer? Some ideas are:

• price
• delivery method
• customer service
• product format
• availability
• qualifications
• testimonials

See if you can come up with 10 different aspects of your own business that you could use to differentiate yourself from your competitors.

How to position yourself

You now know who your ideal customer is and you know what it is that you can offer that is unique to your business. Now you need to know how to position yourself so that people will come to you.

Ideally you will want to create a situation whereby your customers are talking about you and your brand and recommending it to others. Therefore everything that you do in your business must add value to your customer.

Being able to position yourself as the ideal person to go to when people who have a particular issue or need particular help with something, will really help you to market your business and raise awareness of your business to a wide audience.

A good way to do this online is to make sure that you gain visibility on a range of websites that your ideal customer is likely to visit. This will send a message to your potential customer that you are an authority in your particular niche and that you are someone who understands what they need.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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How to Create an Effective Presentation

Sometimes you may market your business by producing some kind of presentation and if you have an online business then this might be in terms of a webinar or a video demonstrating something specific about your business. In this article I am going to talk about how to ensure that you create an effective presentation.

The start

The most important part of your presentation is of course the start. You need to have something that will really engage your viewers and make them sit up and want to pay attention.

Always start with something engaging before you then introduce yourself and what it is you're going to talk about. Don't talk about yourself first.

Interaction

Have you ever watched a presentation and there seems to have been a monologue conversation that doesn't involve you the person who is watching? Whether you are producing a live presentation or a recorded one you need to engage your audience.

This means asking questions and trying to encourage feedback from those watching your presentation. It doesn't matter if someone is watching a recording because when you ask questions the person watching will still have a sense of you interacting with them.

The main message

When you decide on your presentation make sure you are clear what your message is and what the purpose is of your presentation. If you have too many messages it will be confusing. It is far better to focus on one main point or key phrase that you can go back to again and again throughout your presentation.

If your presentation is about a product then make sure that you mention the products name throughout your presentation.

Tell a story

People love hearing stories and an easy way to engage your audience is to tell a story. This can be a true story for example, you could use a case study, or it can be a fictitious story. The important thing is that your story must be relevant to the message you are trying to convey. It must enhance that message.

The ending

Have you ever watched a presentation and you thought the end was about to come and then it carried on for another 20 minutes? I have and it can be quite frustrating because you get yourself geared up to the end of the presentation and then switch off.

It is really important that when you get to the end you sum up and conclude in a concise and memorable way so that the very last thing that you say is the message that you want your audience to have received.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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4 Tips on How to Produce a Successful Sales Strategy

In this article I am going to go through 4 tips that you can use to make sure that your own sales strategy will be successful. You might have produced the best product in the world but if you are unable to sell it then it is irrelevant how good it might be.

Benefits and Features

Think about your product and the kind of issues and help you have focused on solving or providing. It is a good idea to put yourself in your customers position and think about the kind of questions you would want answered and the specific help you would want and how you can relate that to your product.

You need to know exactly what the benefits are and relate those to your ideal customer. Customers are interested about features but the thing that will sell your product are the benefit's of those features.

Therefore whenever you talk about a feature of your product make sure that you back that up with the benefit and try to make that benefit as specific as possible.

Knowing Your Competition

Understanding how your competition sell their products will give you a clue as to what is working and what is not. The key thing is to find out what is working and then improve on that yourself so that you can beat your competition.

Pretend that you are a customer and go to your competitors websites and look at the areas that you feel they could improve on.

For example, you might visit their website and still be left with a question about something to do with their product or service. If this happens then there is a weakness in the communication and you can improve on that for your own customers and your own business.

Often there is no point in reinventing the wheel but rather using what works and then finding the weaknesses and turning those into your strengths.

Knowing Your Market

The more you know exactly who your ideal customer is and therefore exactly who you are marketing to, the more effective your sales strategy will be. Have a clear picture in your mind of who your customer is and create the ideal image of a real individual. Have that image in your mind when you are marketing your business so that you always focus on your ideal customer.

Your sales will always increase when you offer the right product to the right person.

Your Sales Method

How will you get to your sales message across? You will obviously need a web page or a sales page so that you can communicate exactly what it is you have to offer but you also need a way for people to find that sales page.

In my business I use email marketing and that is the method I use to communicate my sales message. Find out what your preferred method will be of being able to communicate to your customers.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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Tips on How to Write a Successful Sales Letter

Writing a sales letter is sometimes very difficult to do. Certainly writing your very first one can be quite daunting. In this article I am going to give you some tips on how to write a successful sales pitch.

What Is the Aim

The most important thing is to make sure you know what your aim is. If you are providing a service rather than a product then your aim might be different. A coaching sales letter for example, would be different than a sales letter offering a physical product. One will be more about a person, the coach, whereas the other will be more about a physical product and its benefits.

Your Headline

The very first thing that your customer will see is your headline. Therefore it must grab their attention by stating something that they relate to and will want to find out more. This could be a written statement or it could be a graphic representation.

Engagement

Your headline will provide a reason as to why someone might want to carry on reading your letter. The rest of your sales letter needs to maintain that engagement so that your customer will read all the way through.

Include short paragraphs whereby the end of one paragraph stimulates interest for your reader to start the next paragraph. Having too much writing in large blocks can be off putting and therefore you need to break your writing up.

A way to do this is to include subheadings throughout your sales letter.

Your Product or Service

When you come to describe your actual product or service make sure that you are very clear about what the benefits are. It will be the benefits that encourage people to purchase your product and therefore you need to be very clear what they are and how it relates to improving your customers life.

People buy things based on there being a specific benefit to them.

You will also need to describe some of the features about your product so that your customer will know exactly what they are getting. Make sure that you relate those features to some kind of benefit.

Call to Action

The whole aim of your sales letter will be for someone to make a purchase. Therefore you need to have a clear call to action that tells your visitor exactly what they need to do. Having a few call to actions throughout your sales letter may work well and this is something you would need to test.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products  quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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How to Sell Your Product When You Don't Like Selling

I have heard so many people say that they hate selling and therefore do not want to start an online business that involves them trying to sell something. Of course the truth is that unless something is sold you won't make any money and therefore the process of selling is very important. In this article I am going to discuss how you can sell your products in a non-sales way.

First of all I will make some assumptions:

• you are in a niche that you enjoy and are passionate about
• you are creating your own information products
• you know exactly the kind of problems your ideal customer has
• you know exactly what the benefits are to those who purchase your product

In order to be able to sell your product effectively you need to have the above in place. This is even more important if you are going to be able to sell in a way that perhaps you feel more comfortable with.

Helping other people

Imagine that you are talking to a friend and they ask you something about your particular niche. Maybe they want help with something or they want to understand why they should do something in order to improve an area of their life.

I am sure that you would quite happily help them out and offer to share your knowledge with them knowing that it will be of benefit to them and that they will be able to solve the particular issues that they have.

You are helping your friend because you are qualified to do so.

So the question is why should it be any different if it is a customer who has the same issue? You are also qualified to help them. In fact it would be mean of you if you didn't help them or at least offer to help.

Therefore offering a product that you will have created that solves a specific problem and you know will help someone is a good thing to do. I am sure you would have no problem with that so where does the problem lie?

Charging for it

In the example above if you are talking to your friend and helping them then I guess you would not charge them because they have a specific relationship with you that means you are happy to offer them that help for free.

However, if you are running your business to generate income so that you can provide for your family then you need to charge for your help.

Just as your solicitor would charge for their service, just as an optician would charge for their service, just as a tutor would charge for their teaching, it is the same with your business.

You are quite entitled to charge for the help that you are able to provide because you are qualified and have the knowledge that someone else wants to have.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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How to Increase Your Results by Focusing on Your Customers

Customers want different things at different times and knowing how to meet those demands is critical to your success. In this article I am going to discuss how to increase your results by focusing on exactly what your customers want.

Keeping the lines of communication open with your customers is extremely important as it enables you to gather valuable information and feedback about your customers wants and needs.

With so much competition and so many places that customers can go to get the same help it is more important than ever that you value the relationship that you have with your customers so that they become repeat buyers.

One of the most common reasons why customers stop doing business with a particular company is because they feel that a company doesn't value than. Perhaps the customer service has been poor. In the end it is what your customer thinks of your business that impacts their decision to stay with you will not.

Multiple Products

One of the ways that you can keep customers buying from you is to continually offer exactly what they need. Therefore it is necessary that you are able to provide them with more than one product.

Having just one product severely limits your revenue potential and sends a poor message to your customer. It basically says that you can only help them with one thing and once you've done that you are no longer useful to them.

Therefore you need to continually work on producing new products but most importantly those products must be exactly what your customers need.

Think about your own customer experience and the companies that you have decided to no longer do business with. What was it about that particular companies that made you make that decision? Make a list of those things.

Now think about the companies where you specifically go out of your way to buy from them again. What is it about that company that makes you do that? Now make a list of those things.

Now look at your own business and what you provide. How can you make sure that you are adding value to your customers and you will building a positive and trusting relationship with them? What are the areas that you need to improve on?

Increasing your results means increasing your awareness of what your customer needs and want and then providing it in a way that adds value.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality productsquickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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How to Build Customer Relationships That Last

In this article I am going to discuss the importance of building relationships with your customers that will last. It is far easier to get an existing customer to purchase from you again that it is to make that first sale.

If you are building the right kind of relationship with your customer then making repeat sales becomes much easier and requires less effort than the very first sale. Therefore you really should focus on how to build the right kind of relationship with your customers.

Here are some tips:

Always be yourself

The only way that you can be consistent with your values and beliefs is to be yourself. Therefore it is really important that you be yourself rather than copy someone else because being inconsistent is a quick way to send away customers.

Automation

Being available to reply to your customers requests is extremely important and with an online business will definitely set you apart from your competition. Therefore it is a good idea to free up your time so that you are able to do that and provide a personal response.

One way to do this is to have a look at areas of your business where you could automate it and therefore free up your own time.

Quick response

One of the things that customers love is getting a quick response when making query about something. If you are able to provide this and also provide it personally you will really stand out and be adding real value to your customers.

Feedback

Obtaining feedback from your customers after they have purchased something sends a clear message that you value your customer. Therefore following up after sales is something that you should always do. When you receive feedback make sure you take any action that is necessary to improve your business.

Refunds

You should always offer some form of guarantee when someone purchases a product from you and if someone requests a refund afterwards you should do so promptly.

Adding value for free

Customers love to receive things for free so make sure that you regularly give out free advice and tips.

Over deliver

Have you ever ordered something and when it arrived there were extra helpful items included? If you have experienced this you know that it really makes you appreciate that particular company. They have delivered what you have requested and also added extra as a surprise. It is far better to under promise and then over deliver.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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How to Provide Excellent Customer Services

In this article I am going to talk about how you can provide excellent customer service when you have an online business. Just because you have a virtual presence doesn't mean that your customers should have a lesser customer service.

Providing excellent service to your customers is probably one of the most important parts of your business because the main reason why customers go elsewhere is because of poor service and feelings of not being value.

Consistency
Customers want a consistently good service. It can take some time to build up that reputation but if you do just one thing wrong it can completely destroyed everything that you have done before.

Make sure that every dealing that the customer has with you is a positive experience whether that is a product they have purchased, service they have received, feedback, handling of a complaint, whatever it is make sure it is the best.

Standing out
Make sure that your business stands out compared to others. The way that a business can stand out is either being really bad or really good. Make sure that your business stands out because it is very good!

Provide the kind of service that people will talk about and share with others. Provide the kind of quality products that people will talk about. Create a buzz about the excellence of your business.

Always deliver
Ensure that customers always get what they have asked for and that you always deliver and follow up on any promises that you make. This means adding value to every part of your relationship with your customer.

Perception
This is very important especially with an online business as you are not dealing face-to-face. You need to ensure that the customer's perception of you is what you want it to be.

What are the values and beliefs you want to convey to them? What positive feelings do you want your customers to feel about you? Sometimes it is the perception of what your customers think about you that can be more important than the product you provide.

Communication
Communication is very important with an online business and being able to communicate effectively via the Internet is something you need to learn to do. This is especially important when it comes to dealing with complaints as a written response may be interpreted differently than if you spoke to the customer face-to-face.

Whenever you receive communication from a customer make sure you deal with it personally and as quickly as you can. If you receive a complaint then decide what you can do that will restore their faith in you and turn a negative experience into a positive one.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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