Writing a sales letter is sometimes very difficult to do. Certainly writing your very first one can be quite daunting. In this article I am going to give you some tips on how to write a successful sales pitch.
What Is the Aim
The most important thing is to make sure you know what your aim is. If you are providing a service rather than a product then your aim might be different. A coaching sales letter for example, would be different than a sales letter offering a physical product. One will be more about a person, the coach, whereas the other will be more about a physical product and its benefits.
Your Headline
The very first thing that your customer will see is your headline. Therefore it must grab their attention by stating something that they relate to and will want to find out more. This could be a written statement or it could be a graphic representation.
Engagement
Your headline will provide a reason as to why someone might want to carry on reading your letter. The rest of your sales letter needs to maintain that engagement so that your customer will read all the way through.
Include short paragraphs whereby the end of one paragraph stimulates interest for your reader to start the next paragraph. Having too much writing in large blocks can be off putting and therefore you need to break your writing up.
A way to do this is to include subheadings throughout your sales letter.
Your Product or Service
When you come to describe your actual product or service make sure that you are very clear about what the benefits are. It will be the benefits that encourage people to purchase your product and therefore you need to be very clear what they are and how it relates to improving your customers life.
People buy things based on there being a specific benefit to them.
You will also need to describe some of the features about your product so that your customer will know exactly what they are getting. Make sure that you relate those features to some kind of benefit.
Call to Action
The whole aim of your sales letter will be for someone to make a purchase. Therefore you need to have a clear call to action that tells your visitor exactly what they need to do. Having a few call to actions throughout your sales letter may work well and this is something you would need to test.
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