3 Tips On How To Position Yourself As An Expert In Your Niche

Today the term expert has a lot less value than it did years ago. It seems that everyone online is an expert at something or other - even when they are not!

In this article I am going to give you 3 tips on how you can position yourself as the real expert in your niche so that people naturally come to you rather than others.

Your Own Products

Real experts create their own products. Why? Because they are the expert and therefore they are the person who is able to teach and explain something to someone else.

If you are not an expert then there is no way that you could create a product yourself. You need to have the knowledge in order to pass that knowledge on.

If you have personal experience too then you can pass on not just knowledge but also invaluable tips and advice.

When a customer purchases something and they need support who do they turn to? The person who created that product because they are the best person to go to, to solve the problem or issue they are having.

If you don't sell your own products then you end up selling someone else's expertise!

Your Own Authority Website & Content

With an online business you really do need to have your own website. First of all it is important just because it is something that you have total control over. The content that you put on your own website is going to be there long term - no one can remove it except you!

The other reason why you need your own site with plenty of content on is to demonstrate your knowledge and credibility.

If you are a real expert then your site will be full of quality content. If you only have 10 articles on your site then you won't look like an expert.

Ideally you should also have plenty of content elsewhere online. Such as videos, articles on other sites, presentations and content in other places that people would expect to find content in your niche.

Having lots of content around the internet demonstrates your authority in that niche and that builds your credibility as being an expert.

Easily Found

There is nothing worse than following someone you perceive to be an expert and when it comes to the point at which you want feedback or help from them you just can't get hold of them.

If there is no contact form or easy way to communicate with someone online then immediately you put into question your authenticity.

Experts are available and 'real'. They have nothing to hide!

Therefore you should have a photo of yourself and contact information visible. It is also a good idea to produce a video or audio so that people can identify with you and connect with you better because they can literally see and hear that you are a real person. Don't use someone else's voice - use your own.

By the way do you want an easier way to build a sustainable income online? If so then download my brand new free eBook on how to make money by creating your own high quality information products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

Article Source: http://EzineArticles.com/?expert=Kay_Franklin

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3 Tips On How To Find Out Exactly What Your Customers Want

Delivering what your customers want is critical if you are going to make sales. Your conversion rates go up when you provide what people want. In this article I am going to give you 3 tips on how to find out exactly what your customers want from you.

Ask Ask Ask

Many marketers are scared to ask their customers or subscribers what they want. Perhaps they perceive it as being too 'in your face'.

However, if you went into a store in your high street would you be put off if a shop assistant come up to you and asked you what you wanted or needed?

I doubt it!

Asking proves that you are interested in your customers and that you want to be able to provide exactly what they want.

It shows a commitment to providing value.

Therefore ask what your customers want continuously - not just the once but regularly so that you keep up with their current needs.

Asking The Right Way

Online, people may visit your site without any real specific intention of buying something. Therefore the way that we ask what they want needs to be different.

We can't just ask what they want and expect to get the right answer!

If you ask the right question then you'll get the real answer of exactly what your customers want and also need.

Online people look for information and help for them to be able to do something or to achieve something that is important to them. Therefore you need to find out not what they want but rather what they are finding hard or difficult.

You need to discover their current status and where they long to be.

Understanding what they really want to solve will enable you to provide the thing they long for - the solution to that problem.

Analysing Data

Apart from asking you can also analyse data such as email opens and click through rates to understand more about what your subscribers want.

Once of the biggest mistakes you can make is to assume that all of your subscribers want the same thing.

Some people may sign up to your list because they are just interested while others are desperate to solve something.

Therefore by looking at the emails and topics that people are reading and engaging with will give you a good idea of those areas that they really need extra help with.

The best thing to do is to have a variety of products that solve typical issues in your niche. Then you are able to offer the right product at the right time according to current statistics.

By the way do you want an easier way to build a sustainable income online? If so then download my brand new free eBook on how to make money by creating your own high quality information products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

Article Source: http://EzineArticles.com/?expert=Kay_Franklin

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Is The Success Of Others Stopping Your Own Success?

Do you ever look at other internet marketers who are successful and want your own efforts to be like theirs? We all do this I'm sure. However, this can cause big problems when it comes to achieving our own individual success.

Instant Success

When we see the success of others it is very easy to believe that what we see today has always been there. That the success or the results that we see have been instant.

When we look at some of the big successful marketers such as Dan Kennedy we see huge success. And we want that for ourselves NOW!

We forget to ask ourselves the question - how long has it taken them to be this successful?

It is the same with all types of success. For example:

Weight Loss - when you hear that someone has lost 4 stones in weight and you are desperately wanting the same, you want to lose that weight fast and be like the person who has already done so.

Immediately you go down the path of looking for quick results.

Learning Guitar - perhaps you want to learn the guitar and you see someone playing and want to play the same. So you start looking to find a quick way of learning the guitar.

Instant Gratification

Today more than ever before we live in a world of instant gratification. The internet is probably to blame!

It provides us with everything we need instantly! It sends a message that whatever we want we can have immediately - at the touch of a button!

We hear of remarkable results that a marketer has achieved and we purchase their product but somehow we don't get the same results as they did!

Stop!

Let's stop for a moment and think about this.

How long has it taken that marketer to perfect their method?

How long have they tested it and optimized it?

How many years experience do they have?

What other experiences have influenced there results?

No one goes to bed at night with a success level of 5% only to wake up the next morning with a level of 100%!

It just doesn't happen like that.

Step By Step

Success happens a little at a time. One step and then another.

Don't let the success of others derail your own step by step effort. Keep focused on your goal and you will get there with time.

The biggest mistake you can make is thinking that there is a short cut to success. There are certainly tips and advice that will help you on your way quicker but don't be fooled into believing it will be instant.

By the way do you want an easier way to build a sustainable income online? If so then download my brand new free eBook on how to make money by creating your own high quality information products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

Article Source: http://EzineArticles.com/?expert=Kay_Franklin

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3 Of the Best Ways to Getting Free Traffic to Your Webpage

In this article I am going to describe some of the best ways for getting traffic to your website for free.

Each of these methods are free in that they don't cost you anything for a visitor to visit your webpage. However, you need to remember that it will cost you in terms of your time!

If you are wanting to build an online business that is going to be successful and produce a full time source of income then the type of traffic you should be aiming for is good quality traffic. To provide you with good quality visitors!

The traffic should be targeted to people in your niche and your potential customers.

You can either pay for that quality traffic or you can use the three sources of traffic I am going to talk about that are proven to provide good quality.

Here are the three traffic sources:

• Article writing
• Forums posting
• Guest blogging

Building an online business is all about building relationships with your customers and therefore this is something that you should be thinking about when you drive traffic to your webpage.

If someone is able to build a relationship with you straight away then they are more likely to join your list because they feel they have a connection with you.

The easiest way to begin to develop a relationship is by writing content yourself. When you write content you are enabling your readers to build up an idea of what you can offer them and also the type of person you are.

We all get on with different types of personalities and it is the same when it comes to your business.

Some people will automatically click with you, while others won't!

Therefore through your written content you will bring customers into your business that feel they have a connection with you.

Writing articles and submitting them to article directories or by having them placed on someones else's blog as a guest blogger gives your visitors a chance to find out about you a little more.

The same applies with forum posting. When you add helpful posts on related forums in your niche you can build up a picture of what you are like and also build your credibility as someone who knows their stuff on that topic!

Having subscribers on your list who have a connection with you from the start means that they are more likely to become customers and repeat customers at that!

By the way do you want to start creating your own information products fast?

If so download my brand new free ebook: Creating Quality Products - Fast!

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Why You Should Be Marketing Rather Than Selling

If you are struggling to make sales in your business then it might be because you are trying too hard! In this article I am going to explain why you should focus on marketing rather selling your product and services.

What Is Marketing & Selling?

Many marketers see these two as being the same thing. However, I prefer to think of them slightly differently.

Marketing is the process of identifying prospects who need what you have to offer and then helping them to make an informed choice about purchasing.

Selling is more persuasive and conjures up the concept of trying to get someone to buy.

Do you see the difference? Think about yourself. Would you rather be marketed to or sold to?

Real Life Example

Do you get annoyed when you are in a shop and someone comes up to you and tries to persuade you that you really need what they have and you should purchase it straight away?

They haven't identified your need, they just assume that you need what they are trying to sell!

What about when you go into another store and they ask you questions and help you to identify what it is you need. They explain what they could offer that would help you resolve that need? You don't feel forced into buying anything.

One method is helpful while the other is creepy!

One method has the prospects interests at heart while the other has the companies interests at heart.

What You Need To Do Now

Since there is so much 'in your face' advertising on the internet with people and companies trying to sell products or services, it simply puts people off. However, marketing your business in a way that puts your prospects interests first stands out as being different.

Here is the best way to market your business:

1. First of all you will need to understand what it is your business offers so that you can identify the right person who would benefit from what you offer.
2. Become your target customer and think of the excuses you might have to not purchasing your offer.
3. Now remove those excuses or obstacles by identifying the benefits and results that your product would provide someone with.
4. Now you will know exactly why someone would truly benefit from your offer.

If you are confident about your offer and you believe it is proving real help to someone else you are in the right frame of mind to market it rather than sell it.

By the way do you want an easier way to build a sustainable income online? If so then download my brand new free eBook on how to make money by creating your own high quality information products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

Article Source: http://EzineArticles.com/?expert=Kay_Franklin

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