3 Tips On How To Find Out Exactly What Your Customers Want

Delivering what your customers want is critical if you are going to make sales. Your conversion rates go up when you provide what people want. In this article I am going to give you 3 tips on how to find out exactly what your customers want from you.

Ask Ask Ask

Many marketers are scared to ask their customers or subscribers what they want. Perhaps they perceive it as being too 'in your face'.

However, if you went into a store in your high street would you be put off if a shop assistant come up to you and asked you what you wanted or needed?

I doubt it!

Asking proves that you are interested in your customers and that you want to be able to provide exactly what they want.

It shows a commitment to providing value.

Therefore ask what your customers want continuously - not just the once but regularly so that you keep up with their current needs.

Asking The Right Way

Online, people may visit your site without any real specific intention of buying something. Therefore the way that we ask what they want needs to be different.

We can't just ask what they want and expect to get the right answer!

If you ask the right question then you'll get the real answer of exactly what your customers want and also need.

Online people look for information and help for them to be able to do something or to achieve something that is important to them. Therefore you need to find out not what they want but rather what they are finding hard or difficult.

You need to discover their current status and where they long to be.

Understanding what they really want to solve will enable you to provide the thing they long for - the solution to that problem.

Analysing Data

Apart from asking you can also analyse data such as email opens and click through rates to understand more about what your subscribers want.

Once of the biggest mistakes you can make is to assume that all of your subscribers want the same thing.

Some people may sign up to your list because they are just interested while others are desperate to solve something.

Therefore by looking at the emails and topics that people are reading and engaging with will give you a good idea of those areas that they really need extra help with.

The best thing to do is to have a variety of products that solve typical issues in your niche. Then you are able to offer the right product at the right time according to current statistics.

By the way do you want an easier way to build a sustainable income online? If so then download my brand new free eBook on how to make money by creating your own high quality information products quickly: Super Fast Product Creation

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