Why You Should Be Marketing Rather Than Selling

If you are struggling to make sales in your business then it might be because you are trying too hard! In this article I am going to explain why you should focus on marketing rather selling your product and services.

What Is Marketing & Selling?

Many marketers see these two as being the same thing. However, I prefer to think of them slightly differently.

Marketing is the process of identifying prospects who need what you have to offer and then helping them to make an informed choice about purchasing.

Selling is more persuasive and conjures up the concept of trying to get someone to buy.

Do you see the difference? Think about yourself. Would you rather be marketed to or sold to?

Real Life Example

Do you get annoyed when you are in a shop and someone comes up to you and tries to persuade you that you really need what they have and you should purchase it straight away?

They haven't identified your need, they just assume that you need what they are trying to sell!

What about when you go into another store and they ask you questions and help you to identify what it is you need. They explain what they could offer that would help you resolve that need? You don't feel forced into buying anything.

One method is helpful while the other is creepy!

One method has the prospects interests at heart while the other has the companies interests at heart.

What You Need To Do Now

Since there is so much 'in your face' advertising on the internet with people and companies trying to sell products or services, it simply puts people off. However, marketing your business in a way that puts your prospects interests first stands out as being different.

Here is the best way to market your business:

1. First of all you will need to understand what it is your business offers so that you can identify the right person who would benefit from what you offer.
2. Become your target customer and think of the excuses you might have to not purchasing your offer.
3. Now remove those excuses or obstacles by identifying the benefits and results that your product would provide someone with.
4. Now you will know exactly why someone would truly benefit from your offer.

If you are confident about your offer and you believe it is proving real help to someone else you are in the right frame of mind to market it rather than sell it.

By the way do you want an easier way to build a sustainable income online? If so then download my brand new free eBook on how to make money by creating your own high quality information products quickly: Super Fast Product Creation

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