Today the term expert has a lot less value than it did years ago. It seems that everyone online is an expert at something or other - even when they are not!
In this article I am going to give you 3 tips on how you can position yourself as the real expert in your niche so that people naturally come to you rather than others.
Your Own Products
Real experts create their own products. Why? Because they are the expert and therefore they are the person who is able to teach and explain something to someone else.
If you are not an expert then there is no way that you could create a product yourself. You need to have the knowledge in order to pass that knowledge on.
If you have personal experience too then you can pass on not just knowledge but also invaluable tips and advice.
When a customer purchases something and they need support who do they turn to? The person who created that product because they are the best person to go to, to solve the problem or issue they are having.
If you don't sell your own products then you end up selling someone else's expertise!
Your Own Authority Website & Content
With an online business you really do need to have your own website. First of all it is important just because it is something that you have total control over. The content that you put on your own website is going to be there long term - no one can remove it except you!
The other reason why you need your own site with plenty of content on is to demonstrate your knowledge and credibility.
If you are a real expert then your site will be full of quality content. If you only have 10 articles on your site then you won't look like an expert.
Ideally you should also have plenty of content elsewhere online. Such as videos, articles on other sites, presentations and content in other places that people would expect to find content in your niche.
Having lots of content around the internet demonstrates your authority in that niche and that builds your credibility as being an expert.
Easily Found
There is nothing worse than following someone you perceive to be an expert and when it comes to the point at which you want feedback or help from them you just can't get hold of them.
If there is no contact form or easy way to communicate with someone online then immediately you put into question your authenticity.
Experts are available and 'real'. They have nothing to hide!
Therefore you should have a photo of yourself and contact information visible. It is also a good idea to produce a video or audio so that people can identify with you and connect with you better because they can literally see and hear that you are a real person. Don't use someone else's voice - use your own.
By the way do you want an easier way to build a sustainable income online? If so then download my brand new free eBook on how to make money by creating your own high quality information products quickly: Super Fast Product Creation
Or visit My Blog for more step by step help.
Article Source: http://EzineArticles.com/?expert=Kay_Franklin
Article Source: http://EzineArticles.com/8521952
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