Ideally we would love to know what kind of traffic our competitors are getting but how can you find out this information? Here are 4 free tools that you can use to help you investigate your competitions traffic.
Alexa
Alexa is well known for collecting data about websites. You can use their site for free to see the type of traffic any website is getting.
Type in the website address in the search bar and then have a look at the data. You'll be able to learn things such as gender, location, search engine traffic and keywords, demographics and more. The data you see will be limited with the free version but it is still valuable.
Similar Web
Another good tool to use but only if a website has a lot of traffic. If the site is fairly new then Alexa would show more data than this one.
However, for high volume websites this tool provides an easy to see report. I prefer the layout of this tool as it is easier to digest.
Social Searcher
If you want to look at the traffic from social media then social search is a good one to use. Type in your competitor and you will be able to see where traffic from social media is coming from.
It provides data from Facebook, twitter and Google+. Any mentions of a website is monitored. You can also set up an email alert which might come in handy.
Way Back Machine
Although this isn't really a traffic statistic tool it is something that can provide you with helpful information on how a competitors site looked previously. Perhaps they tweaked something and after that point they got a lot more traffic.
Therefore if you use this tool in conjunction with one of the others you might find out something extremely valuable. For example, if you notice a sudden change in traffic you could see if something was changed by using way back machine.
No one tool will provide a 100% accurate picture. Therefore it is best to use a few different tools so that you can estimate the traffic.
For best results create a spreadsheet and then fill in your results so that you can track what is happening. Monitor your competitions traffic over a period of time so that you can be sure of their long term traffic in stead of just a moment in time!
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