In this article I am going to discuss how you can go about branding your business website. Once you fully understand what your brand is then you can begin to convey that message on your website.
It is possible that you will already have a website up and running. You can either choose to create a new website or you can update your existing website with your brand. If you are already getting traffic then it would make sense to update your existing website if the name will work.
Domain Name
First of all you need to think about your domain name. Either you will be branding yourself or a company.
If you are a coach or trainer then it would be a good idea to use your own name as your website domain since you are branding yourself.
If you want to brand a company then choose a name that will give visitors a rough idea of what your company is about or what you offer. It will be easier for people to remember if it relates to your particular niche.
Choose a.com extension since this has worldwide authority in the search engines. If your targeted audience is within a specific country then you could use that country extension instead. For example, if you target the UK market then you could use.co.uk.
The Design
The design of your website must convey the brand message. The colours should be specific to your niche topic.
For example, if you are in the health niche then you would use green as that is the color associated with health. For a professional service business you could use black, grey or blue as they tend to be associated with trust and professionals.
Think about the images you use on your site as these can be a good way to brand your website. If you are in an artistic niche then your site should show plenty of artistic features such as photos and images.
For a fitness niche your website would have pictures of healthy food and people doing exercise.
If you choose to include a logo on your website then again this should fit in with your niche. Think about the colors and any image that you could use that would connect well to your business. Using a logo is a great way to brand your website and anything else that you use to market your business. If you can find an image that sums up what your business stands for then that is a huge bonus.
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