Monday 27 January 2014

Is Your Business Website Working For You Or Against You?

n this article I am going to discuss what you need to have on your website so that you are making the most of your traffic. Your website is your online shop and should provide everything your customers need and also provide a good income for you.
Web form
One of the most important things to have on your website is an opt in form so that you can collect visitors email addresses. This is critical if you are going to develop the kind of relationship you need to in order for your visitors to become buyers.
Being able to send an email out to people on your email list means that you are able to communicate again and again without having to rely of them coming to visit your website repeatedly.
Income ideas
Apart from your own products you can also gain income from other sources on your website. AdSense and affiliate products are the most common types of passive income.
There is something that you need to be aware of though.
AdSense ads may detract from your own content and instead of people staying on your own site they end up clicking on an ad and they then become someone else's traffic!
Perhaps you might only put ads on certain pages rather than throughout your site. This needs to be tested to see if using AdSense is a good fit for your website and niche.
Affiliate products are only helpful to your visitors if they are relevant! Also I would recommend that they are products you use yourself and then you can justifiably promote them.
Having a resource section on your website is a great idea because your visitors will find it helpful to know what tools will be valuable to them. Free and paid for options should be included.
Interaction
There must be a way for people to interact on your website as this creates more engagement. Social media sharing, blog comments and an ask a question section are good places to start. Make sure that people can contact you directly too by having a contact page.
Variety
Include a variety of formats on your website. Some ideas are videos, audios, written, images and slides. Having a variety of visual aids will help to keep visitors on your site for longer and the longer they stay on your site the more they will be able to begin connecting with you and your information.
By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation
Or visit My Blog for more step by step help.
Article Source: http://EzineArticles.com/?expert=Kay_Franklin
Article Source: http://EzineArticles.com/8079262

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