Optimising everything that you do so that you become more and more efficient is critical if you are going to be able to scale up your business. You need to have a very specific system in place which will target specific people.
Suppose you follow the process:
- Write content
- Offer a free gift to gain subscribers
- Write an email campaign
- Promote your product with link to sales page
Everything must follow on from the previous step.
Everything Must Flow
Your free gift needs to be related to the content or the niche category that you have written about. It needs to be related so that people who wanted to read it, will then be interested to obtain your free gift which is going to help them more on that subject.
Once people opt in to your email list you need to develop trust and provide valuable content. Then you need to offer something that is related to the reason why they joined your list in the first place. It must follow on if you want to see an increase in your conversion rate.
By just making sure everything follows on as I have described you will see an increase in your results and you will be optimising your system and making it more effective.
Be Specific
If you make things general you will see your conversion rates go down. Make things more specific and you will get more targeted traffic and subscribers. Therefore your subscribers are higher quality and therefore more likely to become buyers.
It is not so much about the quantity of traffic or the quantity of subscribers, it is about the quality.
The reason why your conversion and opt in rates go up is because you are offering something specific to a group of individuals who have that specific need.
Fill In Gaps
Make sure there are no gaps in your product funnel. Communicate with your subscribers to find out what else they need. If they need something and you don't deliver on that then they will go and find someone else who can.
Some people will remain loyal. However, if someone is offering something that they need you you haven't bothered to find that out and create a product to solve it, then the need becomes greater than the loyalty to you!
This is why it is so important that you develop an interactive relationship with your subscribers so that you are always delivering value.
By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products nquickly: Super Fast Product Creation
Or visit My Blog for more step by step help.
Article Source: http://EzineArticles.com/?expert=Kay_Frankli
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