In this article I'm going to discuss why you need to test your marketing efforts. Knowing what you can do to improve and scale up your results is important if you are going to be more effective and efficient at running your business.
Unless you actually test and track your results then you will have no idea what needs improving! One of the things that people often think is that if you want to scale things up in your business and make more money then you need to increase the number of products or increase the amount of traffic.
Although these things will increase and scale things up if you start doing this before you've actually done any testing then you will waste a huge amount of time and effort.
You can scale things up by just tweaking or optimizing aspects of your business.
For example, if your squeeze page converts at 10% then if you can change something on that squeeze page such that you now double it and it converts at 20%, you will double your results without having to drive more visitors to your squeeze page.
The same amount of traffic but twice as many people now become subscribers.
You could change the headline or bullet points on your squeeze page and see if that makes any difference in your opt in rate. Doing this is probably going to take up less of your time and effort than trying to double the number of visitors to your squeeze page - constantly.
If you've got a certain amount of traffic coming through to your sales page it is far better to make a change to that sales page to increase your conversion rate than it is to increase the number of visits to that page.
You could tweak the headline and spend more time talking about the benefits and the results that people are going to experience if they purchase your product.
Now think about your email campaign. It is better to remove the low performing emails and add new ones until you reach your optimal result. You would check the open rate and the click through rate and see if you can improve on them.
Just by these implementing changes you will see a dramatic increase in results and the amount of time and effort you need to put into maintaining these results is much less than having to continually work at driving more and more traffic.
By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation
Or visit My Blog for more step by step help.
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