In this article I am going to discuss how to understand exactly what your target market needs and wants. If you don't know this then you will probably end up wasting an awful lot of time and effort.
Market Research
It all begins with market research. Researching what your target market is looking for. What questions are they asking? What discussions seem to come round time and time again?
In order to do market research effectively you need to know where your target market are likely to be hanging out online.
This means typing in the same types of search phrases that they would use and see what websites show up in the search engines.
Finding relevant forums in your niche and doing a search on question and answer sites.
The more you understand about your potential customers the better equipped you are to provide them with what they need.
What Type Of People Have This Need
Over time you will notice that a certain type of person will have a specific type of need. This is a generalisation of course but you will certainly notice a trend. Document this so that you can build up a mental picture of your ideal prospect.
Are they extrovert or introvert? Do they prefer reading or listening? This is important to know so that you can offer them what they need in a way that appeals to them.
How Can You Solve It
Once you know your ideal customer and exactly what they need and how they want the solution presented to them - you can go away and create that solution and package it up into a product.
Market The Solution
Find a way to build a relationship with your prospects, perhaps in an email campaign and then present your offer as the solution to what they have been looking for.
When you present your offer focus in on the benefits that will appeal to this type of prospect. Use the language that they will relate to but be careful to remain true to yourself - don't pretend to be a different type of person to who you actually are. If you remain consistent it is easier to develop trust in the long term.
The best way to understand your market to start with the customers need rather than the product (solution). Do the research and you eliminate the risk of a product launch failure.
By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation
Or visit My Blog for more step by step help.
Article Source: http://EzineArticles.com/?expert=Kay_Franklin
No comments:
Post a Comment