In this article I am going to discuss how you can write your own effective marketing plan. The thing about writing a plan is that it enables you to become more focused and therefore more efficient.
There are many aspects to a marketing plan but I believe that you need to make it as short and concise as possible so that you can see at a glance exactly what you are aiming to achieve.
Therefore I am going to list the essential elements that you need to include in your own marketing plan.
Market Research
First of all you need to do your market research to make sure that any effort you make will have at least the potential of being profitable. So ask yourself these kind of questions:
- Is there a demand for what you are offering?
- Who is your customer?
- Who is your ideal customer and what are their wants and needs?
- Is this particular niche already profitable?
Really dig deep and find out if what you are proposing has every chance of being successful. Know who your customer is inside out so that you know who you are targeting and that will make it easier for you to find out where you need to market.
What Is Your Strategy?
Your strategy is all about the things that are unique about your business and services, how you can brand your business and what you want to achieve and why.
It is a good idea to come up with your own mission statement as a short concise sentence of your business brand.
If you understand what it is you want to achieve and the reason why you want to achieve that from your customers perspective then you will have a strategy to follow.
Expense/Income
You need to do your numbers. You need to know what money you need available for implementing your marketing plan and of course you need some way of measuring whether you're being successful not.
In other words are you generating income and are you profitable?
This means tracking what you're doing and testing to make sure that you optimise your efforts so that you become far more efficient.
Your Action Plan
It is all very well coming up with a marketing plan but you must include some kind of action plan so that you know exactly how you are going to implement things. This should include the goals that you have and the steps you need to take in order to achieve those specific goals.
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