In this article I am going to discuss whether you really do need a competitive edge in order to succeed online. Is it worth taking the time and effort to come up with your own competitive edge or could you do just as well without it?
The short answer is that no you don't need a competitive edge but without one you will find it harder and you will have to put more effort in to achieve the same level of results as someone else who does have a competitive edge.
An edge gives you a head start at the beginning. However, over time you will naturally develop your own competitive edge.
If you think about it, having a competitive edge is having a good reason why people should do business with you rather than your competition.
If you don't have a compelling reason and can't think of one then who is the best person to ask? Who will be able to tell you exactly why other people should do business with you?
Your customers!
Once you have some customers and people have purchased your products all you need to do is to ask them what for feedback.
- What did they think about your product?
- What did they particularly like about it?
- Did they have any light bulb moments?
- What did they specifically learn?
Asking those kind of questions enables you to find out exactly what people really enjoyed about your product and why your product will be able to stand out against your competition.
In reality not all of your customers will give you feedback so you will need to bear that in mind and keep working on building your customer base so that over time you will have enough feedback to analyse and come up with your own competitive edge.
Here are some aspects that you could use to differentiate yourself against your competition:
Integrity, easy to understand, listening to your customers, availability, customer satisfaction.
The thing that gives you your competitive edge are the aspects or traits about you and your products that are most important to your customers. It's not about fancy graphics or volumes of material that matter most. It will be the specific things that enabled them to get the results that they were looking for.
Those are the areas that you should use to differentiate yourself because those are what matter. When people buy from you they are never buying a product they are buying a promise of specific results and if you can give yourself a head start based on that then you will really stand out from the crowd.
By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation
Or visit My Blog for more step by step help.
Article Source: http://EzineArticles.com/?expert=Kay_Franklin
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