In this article I am going to discuss the various ways that people purchase something online. If you don't understand the reasons why your potential customers buy or why they buy then you won't be able to offer your own products it in a way that will entice them to buy!
When people buy things online they need some level of trust. It is more important online because there is no face to face contact with the person you are buying from.
Therefore trust must play a huge role in your marketing efforts. Building and developing relationships is key to being able to sell online.
However, there are also other important factors that you need to take into account when promoting your products online.
Here are some more criteria to look into:
Why?
Why would someone buy your product - what are they looking for? Are you providing the answer? If you are providing the solution to something then you should have a good idea of the ideal person who would be looking for that solution - the kinds of issues they are facing.
Why would someone buy your product - what are they looking for? Are you providing the answer? If you are providing the solution to something then you should have a good idea of the ideal person who would be looking for that solution - the kinds of issues they are facing.
What Format?
What format does your ideal customers prefer to buy? Written? Video? The format that you choose for your product will be largely dependent on the type of information you are providing. For example, if you need to demonstrate something then you will probably create a video to show that.
What format does your ideal customers prefer to buy? Written? Video? The format that you choose for your product will be largely dependent on the type of information you are providing. For example, if you need to demonstrate something then you will probably create a video to show that.
However, if your ideal customers rarely buy written products and like to learn on the go then you would be better to create your products in audio format.
Where?
Where do they buy? What kinds of sites do they regularly purchase from? This might give you some idea of the type of website layout they like, or the colours that appeal to them.
Where do they buy? What kinds of sites do they regularly purchase from? This might give you some idea of the type of website layout they like, or the colours that appeal to them.
Towards Or Away?
What compels them to buy? Do they buy because they want to go towards a goal or achievement or do they purchase because they want to remove or get away from a less desirable situation? Knowing this will help you to write your sales letter for higher conversion rates.
What compels them to buy? Do they buy because they want to go towards a goal or achievement or do they purchase because they want to remove or get away from a less desirable situation? Knowing this will help you to write your sales letter for higher conversion rates.
What Communication?
How do they like to communicate? Do they prefer Facebook? Are they extrovert, intellectual, open, reserved? What will appeal to them most?
How do they like to communicate? Do they prefer Facebook? Are they extrovert, intellectual, open, reserved? What will appeal to them most?
Knowing these preferences on how your customers like to buy and communicate will enable to you create a business model that reflects those preferences.
However, it is also important to note that you need to create a business model that you also prefer.
By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation
Or visit My Blog for more step by step help.
Article Source: http://EzineArticles.com/?expert=Kay_Franklin
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