In this article I am going to discuss how to make sure that you are meeting the needs of your target market. If you are not making sales then it means that you haven't fully understood exactly what your customers are looking for.
When people buy information online they are generally looking for help with 3 things:
Money
A way to save themselves some money. This might be learning to do something in the home themselves so that they don't need to pay someone else to do it! Or it could be learning how to save money when shopping.
A way to save themselves some money. This might be learning to do something in the home themselves so that they don't need to pay someone else to do it! Or it could be learning how to save money when shopping.
Alternatively they might be looking for way to increase their wealth so that they can make more money.
Time
Another important reason why people buy is to try to save themselves some time. Rather than spending hours upon hours hunting for information they would rather purchase a product that has everything they need to know all packaged up in place.
Another important reason why people buy is to try to save themselves some time. Rather than spending hours upon hours hunting for information they would rather purchase a product that has everything they need to know all packaged up in place.
Or perhaps they want to learn how to do something more efficiently so that they don't have to spend so much time doing a particular task.
Pain/Pleasure
The third most common reason why someone buys information is to learn how to alleviate pain in some way. This might be physical pain or it might be the distress and pain experienced from a broken relationship for example.
The third most common reason why someone buys information is to learn how to alleviate pain in some way. This might be physical pain or it might be the distress and pain experienced from a broken relationship for example.
By removing some pain they can then experience pleasure - so pain and pleasure is often closely related to the reason why someone buys information.
Think about your particular customers and what they are looking for? Does your product promise to give them the results they are looking for? Have you explained the benefits so that they know what your product will enable them to achieve?
If you can use some of the 3 reasons above in your sales page and communication with your customers then you will find that they become far more responsive.
Here are some more emotive reasons why people buy information:
- save effort
- gain resources
- improve relationship
- remove trouble
- increase confidence and well being
- peace of mind
- gain skills
- improve productivity
If you trace these ideas back to the root benefit you will probably discover that they all fall into the 3 categories of money, time and pain/pleasure. Therefore if you focus on these when promoting your product you will be almost guaranteed to hit a strong buying trigger.
By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation
Or visit My Blog for more step by step help.
Article Source: http://EzineArticles.com/?expert=Kay_Franklin
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