In this article I am going to discuss how to go about writing a script for your video sales letter. Remember that it needs to come across professional and therefore you need to know beforehand exactly what you're going to include.
Therefore it makes sense to write out a script even if you don't read it word for word, it will cement in your own mind what you are going to say.
So for example, what is the purpose of the video what are you trying to get across to your customers? What does your product actually solve and will you focus on the pain or the pleasure? What will you show in the video what screen shots will be helpful and backup what you are actually saying?
You need to have a rough idea of where your video is going. If you are going to create a two-minute sales video then you would need roughly 5 paragraphs to take up that time.
Make sure that you always have some kind of call to action at the end of the video so if you want people to press the buy now button then make sure you include that in your presentation.
If you are using a video as a squeeze page video for people to sign up to your list then again make sure that you include your call to action at the end of the video requesting that people add their name and email to receive your free gift.
Once you have written some kind of script see if you can turn it into a story. Obviously it will be a short story but people tend to relate and connect more to a story rather than just facts.
If you are using slides for your video then it might make sense to create those first and then add your voice later.
Some people find that for them it is far easier to read their script and then create the slides later. This is something that you can test yourself to see which works best for you.
The downside to creating a sales video is that the size of your video file tends to be quite large. This can cause problems to some people if their Internet speed is not very fast.
This is why it is best to create a very short video because then you can create a high quality video and not need to worry too much about the end file size.
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