Why You Should Polarize In Some Of Your Articles

I believe in polarization in my articles. Not every article. But at least in some. Because polarization forces people to make a decision. It forces them to make a decision for you or against you.

Maybe you are thinking, but I don't want to turn anyone away.

I do. I'd rather turn people away at my articles than after they have asked me 20 questions via email and decide that they don't like me! What a waste of time, when I can just do it in the article.

You see, I think a lot of people want to just get as many people as possible from their articles. Because they know that about 3% of their subscribers are going to invest with them. So the more people they get in, the more sales they make. They think that if they get 1000 subscribers, they will make 30 sales. Which may be true.

But what if you were to polarize away everyone who doesn't fit in with you at the beginning, and only get 200 subscribers, but get the same 30 sales? Much more efficient, right? You would have less people writing emails to you and then not buying.

I just really believe (as you can tell) that you are far better off with a smaller group of loyal people who trust you and will become your clients, than chasing a huge herd of prospects, most of whom will never buy. That process is just draining. And why be drained, when you can make the same money not drained?

When you polarize in your articles, another thing that happens is that the people who agree with you will actually become tighter fans and clients than if you don't polarize. The reason for this is that because you have the guts to share the truth, to be willing to turn away some people by telling it like it is, the people who agree with you begin to respect you more. And if they respect you more, they invest more. And isn't that why are writing articles? To get people to invest more?

Another way that polarization can work to your advantage is that when people see that you are willing to stand up for what you believe, even at the risk of losing some prospects, they believe you must really believe it. You aren't like your competition, who might be sugar-coating the truth just to get sales. Be different! Polarize!

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