What is the number one thing that holds most articles online back from generating the most prospects? I believe that one thing that holds articles back is that most articles are ho-hum articles that don't really challenge readers to make any kind of a decision. They might be 5 point rehashes of things others have taught. And if you teach the same thing someone else has taught, unless what you teach is more illustrative than what others teach, then why should anyone make the decision to click through at the end of the article?
Because that is the goal, isn't it? For people to make the decision to click through at the end of the article. But if your article is the same boring stuff that many others articles in your niche are made out of, why should anyone click through? What about your articles makes them more interesting than your competition?
I believe that you should be driving for a decision when you write your article. I believe you should have as your goal that the right people will click through and make the decision to click through your article and become a subscriber.
And in the process, if some people make the decision to NOT join your list, isn't that also a good thing? Because you don't want everyone on your list, do you? What you really want is interested people on your list.
Because interested people are the ones who go on to buy from you. Interested people are the ones who go on to become loyal fans and invest with you long run. Because that's the goal with your articles long run. It's to be the first step in a process that leads people to do business with you.
And in order for people to want to do business with you, they need to make a decision to do that. So you want decisive people becoming subscribers. The way I like to find decisive people to become subscribers is to write an article that teaches something that no one else has perhaps ever taught. Because then readers have to make a decision - do I buy into this, or not? If not, they don't subscribe. That's okay. I would rather have a few subscribers who really like me than many subscribers who are just ho-hum. Because people who really like me fuel my business. What about you?
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Article Source: http://EzineArticles.com/?expert=Sean_R_Mize
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