I think people get so caught up in writing articles that they think Google will put in the top ten results for their keyword, that they forget that the people who are reading the articles are... real people. And real people don't read something just because it's #1 in Google. Sure, they might click. But if they only read the first line, then what is that click worth? Nothing. Even Google knows if someone stays 1 second on your article. Do you think Google will keep your article #1 in Google if someone else's on the same topic creates engagement that keeps that reader on their page for 2 minutes instead of 2 seconds? Why not YOU be the person who writes the articles that gets 2 minutes of engagement instead of 2 seconds?
You see, Google wants to serve the very best search results. And one of the ways I believe they determine that is by engagement - how much do people like your article. And they have many ways to proxy for that engagement level, and can change their formula at any time. So why try to game their formula; instead write articles that get true engagement, and if you do that, I believe you'll get the Google traffic no matter how much they change their formula.
Write to people, not search engines. Write what people want to read. Tell them something they don't know. Stay captivating. Read your article after you wrote it. Ask yourself, is this engaging? Would I read it all the way through? If not, make it more interesting. You want people to hang on every word all the way through your article. That way when they get to the end of your article they want more.
How do you write an interesting article? Write about things people want to learn about but others aren't teaching. Write at an unusual depth. Some people write really shallow articles. Write deeper ones. Teach something at a deeper level than yourcompetition. Teach things most other people only teach for a payment, teach it for free in your article. If something you know or do is controversial, write about it. Be controversial. Stimulate conversation. Be polarizing. Write things that will either push people away or draw them deeply to you. When you do that, you create a desire for some people to draw closer and really want to learn more.
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Article Source: http://EzineArticles.com/?expert=Sean_R_Mize
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