To have the best website design, you need to be clear of how you will use your website. Will you be simply providing information or selling products.
If you are only going to provide information and not sell products, make sure you have all of the following:
1. Professional Website Design
The website needs to be clean, easy to navigate and visually appealing. Choose one colour scheme and stick to it. Include your business logo for brand recognition.
2. Relevant Original Content
Ensure your website has as much information about your products/services as possible. When people are looking on the internet, they want the information right there and then. They don't want to have to wait until they can email you or speak to you on the phone. Consider including the following: product/service details, pricing, testimonials, frequently asked questions, useful links, survey, resources, articles, media information, etc.
3. Website Credibility
If you can prove your credibility, it will be a lot easier for you to convert visitors into paying customers.
This can be achieved by including testimonials, before and after shots, media articles published about your business, details of awards you have won and trade / industry associations you belong to. Where possible, also link to the association, so your visitors can find out more details easily.
4. Search Engine Friendliness
Make sure your website contains as many relevant keywords and key phrases as possible. Include them in the title of your page, in the headings, within the content of the site and also in your images' alt tags and description.
5. Call to Action
Don't forget to tell your customers what you want them to do on your site. If you want them to download a report, tell them where. If you want them to phone you, ensure you provide your phone number or if you wish them to email you, give them your email address.
For websites that sell products and services, you need to have all of the above, as well as:
6. Secure Payment Gateway
People often get nervous when it comes to leaving their credit card details online, so ensure you use a reputable service, such as Paypal for processing payments.
7. Privacy and Returns Policy
Let people know you will not sell or rent their personal details and clearly outline your returns policy.
8. Guarantee
Take the risk out of doing business with you by providing a money back guarantee. The longer the guarantee, the better.
Remember having great website design is not just about having a good looking website, it is also about what you include on the site.
Ivana Katz of Websites 4 Small Business makes it easy for you to get your business online. If you're looking for a professional and affordable website designer, who can also assist you with search engine optimisation, visit
Article Source: http://EzineArticles.com/?expert=Ivana_Katz
Article Source: http://EzineArticles.com/7348463
No comments:
Post a Comment