Website Optimization Tips for Your Home Business

Making Your Presence Known

You bought a home business, created a website, and purchased a domain name. Now what? No one will even know you exist unless you make your presence known on the hugely popular World Wide Web. There are several ways you can become known.

Some of the ways are:

• Write and promote a blog
• Write and publish content articles
• Create a Facebook business page
• Make a You Tube video
• Write and publish an eBook
• Write ads and use paid advertising

All of these different ways have two things in common:

They would all contain links back to your website that help prospective customers find you! They should also follow my website optimization tips.

Importance of Keywords

In order to create good content you need to find the right keywords. The search engines look at keywords in order to put you in the right category and rank you. Start by making a list of topics that refer directly to different aspects of your business. Next you should search for keywords related to those topics by using any of the free or paid keyword tool sites. Once you log into a keyword search site such as Word Tracker or googlekeywordtool.com, enter one of your topics and it will generate a list of related keyword phrases. This generated list is important because it shows you the actual keyword phrases that people have entered into search engines to find information. It also shows how many searches each phrase has had within a certain time period. I look for phrases with low to moderate use. I avoid high traffic keywords where millions of content using that keyword phrase already exist. When selecting my keyword phrase I want to make sure my choice will blend well with my text. That keyword phrase also needs to help my content be interesting enough to capture the attention of my visitors and help attract them to my website.

Creating Relevance

Let's assume you have finally created content that links the reader back to your website. One of my best website optimization tips is: whatever keyword phrase you used in your content should be included in your website title as well. That is how you ensure that readers stay engaged once they leave your content area and transition to your website. You can do this by creating a separate page on your website and changing the title to include your keyword phrase. The message of your website can stay pretty much the same but make sure the keywords blend in well with the text you have written. With the proper use of keywords in your content and a strong keyword correlation between your content and your website, you now have created relevance from start to finish. The search engines look for relevance and when they find it, they reward the owner with higher rankings.

How to Use Your Keywords

Use your keyword phrase in your title and once or twice in the body of your content if you have enough paragraphs to make it sound natural. You can also use your phrase in the embedded link to your webpage. You can even add a picture and label it using your keyword phrase. In any event your keywords need to look and sound natural and blend well with whatever content you are using. Avoid using the same keyword phrase in every piece of content you publish and avoid using it too many times in the same article. Using your keywords too many times in the same article is called stuffing and search engines hate that and consider it spam. It can also cause you to be banned.

Conclusion

Finding the right keywords that relate to your business can help create highly relevant content that can improve your credibility on the web. It can also improve your visibility since the search engines will love you and reward you with higher rankings. The rest is up to you. Welcome to internet marketing!

If you would like to know more about a home business that lends itself well to internet marketing click here Website Optimization Tips. Annie Cook is the President of a home based business and an author of many articles related to home business success and network marketing. Annie is also part of a team of successful business people who are willing to train new entrepreneurs. If you would like to know more about Annie Cook click here Home Business Success

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