In this article I am going to discuss why you need to track and to test your results if you are going to get better results for less effort and also if you are going to be able to stay ahead of the competition. If you don't test your system then you could be heading for a breakdown.
Every business whether online or offline will at some point test their methods so that they can improve what already works and make it more efficient or to change what doesn't work.
In order to test effectively you need to understand what your system is. If you don't have a system then you can't really test it! Without a system or method in place you are like a headless chicken running round in circles and you will find it virtually impossible to know what to test!
Your System
Think about your overall business plan and what you actually do to grow and build your business. Spend time documenting the tasks perhaps using a mind map so that you can more clearly see what is going on.
Once you have your methods in front of you then you can modify it so that it is an easy to follow system. Imagine that you have to show someone else how to run your business so that they know exactly what needs to be done and the order in which each task is undertaken.
With a system in place you can now look at each part of that system and test its effectiveness.
Testing & Measuring
Take each method in your system and test it.
So for example, your traffic source, your opt in process, your sales process, your email campaign, your feedback mechanism, etc. Everything must be tested. You can use tracking to test some aspects and with others you might have to create a spreadsheet and analyse the data yourself.
Staying Ahead
The only way to keep ahead is to keep track of your numbers. This means testing everything.
This also allows you to spot changing trends and therefore stay up to date with changes.
You need to keep up with your market. Some things stop working while other things might become more important.
If you want to stay ahead of the competition you need to know as quickly as possible what these changes are.
How? By knowing your numbers. By testing everything regularly and implementing the necessary changes.
By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation
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