Increasing your sales can be as easy as changing a word, the colour or something else very simple. Making little tweaks here and there can make a difference to your conversion rates. In this article I am going to give you 5 tips on how you can improve your own sales conversions.
Don't Point The Finger
Using words like me and my tend to work better than using words such as you or your. This is because when someone reads your sales page it becomes more personal and therefore more applicable to them.
Visitors will identify with your sales message more.
Action Buttons
Buttons that you want someone to click on work better if there is some type of benefit written on the button itself. So instead of having a button that says "click here" it would be better to have the words "instant access" or "get it now".
Colour Matters
This is something that you would need to test for your own business. However, generally the colour orange works well as a colour for a call to action button. If you think about Amazon - I am sure they didn't just happen to choose orange by chance!
Size does not play such a big role as colour - so just use a medium size so that your button doesn't dominate the page or get lost on the page.
Remove Risk
This is especially true for online transactions. It is best to make sure that you have a guarantee prominent so that your visitors are in no doubt that a refund is available if they are not satisfied.
Having testimonials will also help as this gives evidence that your product has already helped other people.
People Like Bonuses
If you can include a bonus or something for free then do! People love to get things that they perceive as being added for nothing.
If you don't have a specific bonus then ask another marketer if they would like to add a bonus to your offer in exchange for them building their email list. Most marketers will jump at the chance to build this list this way.
Just make sure that the bonus is related to and compliments your product and of course that it is of high quality.
Regular testing of your sales page is necessary to keep up with changes and trends in your niche but the tips above will improve your conversions in the long term.
By the way do you want an easier way to build a sustainable income online? If so then download my brand new free eBook on how to make money by creating your own high quality information products quickly: Super Fast Product Creation
Or visit My Blog for more step by step help.
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