Convincing People They Need Your Product

In this article I am going to discuss why you need to convince people that they need your product. Not everyone will realise that they even have a need in the first place!

Providing the solution to a specific need first relies on people understanding that they need the solution. Sometimes you need to convince people that they actually have a problem!

There are times when people don't actually realise that there is something stopping them from moving forward or achieving success. There might be a particular obstacle in the way and you've got the solution to it but you have to convince people and open their eyes to the fact that it affects them!

Here is an example:

Suppose you have been going to the gym for weeks and week and you've been doing the same routine again and again that you were told to do and nothing seems to be changing. You don't seem any further forward or making progress.

Then someone comes up to you and says - I know exactly what you need - you need to be doing a specific type of stretching movement. That will then enable you to move on and achieve a higher level of fitness.

Unless someone makes you aware that you need to be doing that particular stretch you would be stuck not realising that there was an easy solution.

It can be the same with your prospects. Therefore when you provide the solution, you need to communicate what the problem is and why someone might have that problem. You need to be able to make it clear so that people can identify with it and make the connection.

Then you can present your product as the solution to that need and you will then see that your conversion rates start increasing because you have opened people's eyes to the concept of why they are not progressing and what their need is.

Not all communication is straight forward. There are times when you have to really get inside your prospects mind to discover the best way to communicate what it is you have to offer and why they need it. The more you develop a relationship with your prospects the easier it will be for you to understand where they are coming from.

Understanding your potential customers is one of the best ways to see success in your online business.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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