Websites and blogs are now very popular within the World Wide Web because of so many people, or Internet end users, who put up their own pages. The sites are created for several reasons. Some pages are put up for personal or self-expression, like in the case of most blogs. Other sites are created to connect with their friends and relatives.
But as the Internet develops to include several functions, its purpose has also become wider. Nowadays, many websites are created for business operations due to the increasing popularity of online shops. They are known and hailed by many all over the world because they are convenient plus, the products they offer are varied and trendy. This is why a lot of people engage in ways on how to make money off a blog.
However, as there are just so many people who put up the same kind of business website or blog, standing out is undeniably difficult. Definitely, a business can only afford to reach a particular market segment that their immediate network is capable of. Being found by an Internet user without referrals or promotions is a slim probability. Therefore, in the list of strategies on how to make money off a blog, being considered as a prime search engine result can be found on top.
Creating a website or blog that would be one of the firsts to be pulled up by search engines is both easy and difficult. It is easy to create a website that has the right kind and amount of keywords. It is just as easy to ensure that the backlinks to the website are placed strategically. But with probably a hundred or so blogs doing the same, then the difficulty lies on the positioning of a brand. Hence, importance must be given to how a website or blog can attain high Page Ranks by the very famous search engine that is Google.
Business websites and blogs that aim to get high Google Page ranks are judged by the search engine through the keywords that they use and the votes they get from other sites. As one of the top two important factors that Google considers, keywords play a big role in getting high Page Ranks. For the business website to be among the top results for a specific search, it must contain the keywords being looked up in the first place. Of course, if Internet users are searching for "writing jobs", why would a website be among the high-ranked pages if it does not even mention these words in its content? The goal should be for the business blog to be relevant to what the users need. If Google sees this, it would not hesitate to pull up the site for the end users to view.
Another factor that Google considers is the votes that the website or blog gets. By Google ranking definition, votes are the number of instances that a particular blog or website put up in its page a link to another site. Virtually, they are more popularly called backlinks. Google tends to give higher ranking to the websites or blogs that have their links posted in several third-party pages. This is because Google considers backlinks as votes of trust and confidence on what the site contains. The more sites that can refer to the page, the better the content appear to be. This can very well make Google decide that the business website or blog would be very useful to the users.
Getting Google to give the website or blog high ranking is a great strategy that would definitely earn the business a page in its potential clients' books. In the world where there are so many choices presented to customers and they get to pick only those that they can trust, getting Google to recommend the business would be among the top reasons that a client would choose it on top of the other options.
High votes of confidence from the renowned search engine can very easily translate to stronger trust relationship with the business' clients. If this continually happens, then a business would have an easier and a better time trying to find the best wayson how to make money off a blog.
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Article Source: http://EzineArticles.com/?expert=B._Boyd
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