In the offline business industry, word-of-mouth advertising is a popular and inexpensive way of gathering more clients. This is a strategy that may or may not be consciously used by a business but the effect is really good. Online, there is a counterpart of this type of strategy. They are called backlinks.
These are links to your website that administrators or owners of other sites put on their own web pages. They do so either because they like what they have seen in your website or because they want to share to their own network the information in your page.
People who are learning how to make money off a blog and a website also give importance to building backlinks. If you are interested to use it as a marketing strategy, you may check out these few and simple tips:
1. Create quality blog and website content. Content is always considered a great way of gathering readers, which eventually generates traffic for the website. Websites and blogs with quality content that online readers would find useful and relevant are visited more often than others of its kind. This is what makes them good avenues through which backlinks can be built. Anybody can read your content, be satisfied by it, return to it more frequently, and recommend your site to others within their network. With higher chances of being visited, there are also more opportunities for the links to your blog or website to be posted in other sites.
2. Join forums and discussions. Definitely, when you join forums and discussions online with a username linked closely to your URL, you get more exposed to the other participants. But being present is not enough. You also have to make sure that your presence is felt and that whatever you share is considered of great value. Otherwise, people will just ignore you and the whole stint will be a one-time shot only. If the other forum participants would feel that you have something of value to share with them, they will constantly want to interact with you. Then, if you get around to posting information together with a link to your site, they will gladly and willingly want to click through it. Should you even get luckier, they will also recommend the link to other participants in maybe a different forum or discussion site.
3. Invest in social media accounts. When social media is developed online, everybody thinks their accounts can be used only to connect with friends, share news and experiences, and even gossip about other people's lives. But now, social media are also being used for business purposes. People are learning how to make money off a blog and off their own Facebook accounts. Even in strategies as indirectly as building backlinks, the earning potential that social media give cannot be understated. Having accounts in popular social media platforms like Twitter and Facebook can give your potential clients access to your website easily. They can also share your website's link to their own personal network, which all the more increases your market reach.
4. Submit content in article directories. While many readers prefer content that they see in blogs, article directories must not be ignored totally. Information found in these directories is considered of great value because they are backed up by research and expert opinions. Therefore, you should also create and submit content to article directories to gain a more reputable name in the online industry. When people find your content and think that it is of good quality, they will be encouraged to mention it in their own web spaces. Eventually, a link to your website can be included in the content so that the referrals are given direct access to your page.
5. Hold online contests for your available readers. Promotions are among the best ways to gather readers and followers. In your blog, contests can be enticing for new and existing readers enough that they will visit your page frequently to see if there are more promos. Then, due to people's innate capability to share their success with their own friends and relatives, your website gets a boost through mentions in other sites. They may be done to encourage more participants but as an aftermath, your website gets higher traffic because of the referrals.
Definitely, learning how to make money off a blog is not an easy feat. Luckily, you can choose from a wide variety of available marketing strategies to make your venture better. You just have to put in a lot of effort and critical assessment so that the marketing strategy you use is really one that would benefit you in terms of sales and earning.
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Article Source: http://EzineArticles.com/?expert=B._Boyd
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