Wednesday, 9 January 2013

Not Relying On One Internet Marketing Strategy


When marketing online, using more than just 1 marketing strategy is a great idea. The more marketing techniques you can use in your business, the better. Why? Because at any moment, your 1 main source of traffic could disappear on you go become ineffective overnight.
All it takes is one search engine algorithm change to throw your search engine marketing efforts down the drain. So diversify your traffic sources - it's the best thing that you can do for your business. I made this mistake a long time ago and I've learned my lesson big time from it.
I used to advertise heavy with pay per click advertising (PPC), but once I wasn't getting any sales and my advertising funds ran out... so did my business. I didn't know any other way to market myself online, so I had to wait until I got paid again at my job to start running some ads again.
Nowadays I do more free marketing than I do paid advertising. I do this because I don't want to fall into the trap where once my money runs out, so does my source of income. I don't want to end up on the street because I'm not making enough money to support myself. Catch my drift?
And this applies to any kind of promotion online. A few years ago some search engine algorithm changes affected the traffic strategy of "article marketing". Many marketers was using this as their only source of marketing, but when the changes came into play - a lot of people lost their businesses because the traffic that they used to get was there anymore.
Don't let this happen to you. If you're a beginner, invest into some smart advertising. If you can join a forum and advertise on the forum for a whole year - at a low price... do it. If you're going to do pay per click advertising, make sure you can get targeted clicks at a very low cost (10 to 20 cents a click), and make sure that these clicks are converting into leads or sales for you.
Also, learn how to market your website on the internet for free. This is one of the best skills that you can develop. There are many people online earning 6-figure incomes just by using free marketing alone. So I'm confident that you can do the same thing also. Don't confine yourself to one strategy because the results are looking good.
See if you can advertise in other places online, and make sure that you're actually making money from these places online. Also, be sure to do some free marketing to get sales this way - and also to balance out the cost to acquire a customer when doing paid advertising. Free marketing works - you just have to do a lot of it.
Take these tips and use them in your internet business today. The more you do so, the more positive results you will see. I would know, because I've been down the path that you're currently on right now.
Good luck with marketing your website online.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regardedonline marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, simply visit his website here: Internet Marketing Secrets
Article Source: http://EzineArticles.com/?expert=Randall_A_Magwood 
Article Source: http://EzineArticles.com/7445308

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