What is important when writing your article? That it gets views? Sure. That people like your article? Yes. But what you REALLY want is for people to click through to your website and buying your coaching or training or whatever you are selling, right?
But in order to do that, you have to write more than an interesting article. You have to write an article that leads someone to WANT to click through. So how do you do that?
Of course, there may be many ways you can do that, and in this article I'll only have room to share a way or two, but I think you will get the idea anyhow. I think the real key is writing articles that stimulate thinking and emotion. Get people involved in your article. If people are involved when they read your article, they are more likely to want to continue the discussion with you. Because that is really what they are doing when they click through, they are hoping to learn more from you. And they have to want to learn more from you.
So what does it take to get someone to WANT to learn more from you? Well for starters, how about teaching them something they don't already know? That's right, teach them something they don't already know. One saddening thing I see with a lot of articles these days is that people are trying to write what everyone else is writing. I guess that the thinking is that if it is working for them, it will work me. But it doesn't because if someone else has written it already, and they read it over there, they don't want to read it from you again. Every article you write should be breaking news when someone reads it. Do the news networks say the same thing everyday? No, they have breaking news. They have news anchors out looking for new clues constantly. They want to be the first to break a new piece of information, no matter how small. Why? Because people want to learn something new. And those people who want to learn something new are the same people who are coming to your website wanting to learn something new.
And if you teach them something new, something original, each time you write an article, maybe they will want to get on your list because they believe you are someone who can give them something new.
By the way, do you want the formula for building a full time income through article marketing? If so, download my 64 minute audio here:article marketing audio
Or do you want to learn how I use automated marketing to sell and deliver coaching online - and how you can too? If so, download it here: automated coaching online
Article Source: http://EzineArticles.com/?expert=Sean_R_Mize
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