The Right Way To Build Your Own Online Information Business

Starting your own information business is easy if you know how. The problem is that there are so many different ideas on how to go about it that it starts to get confusing. In this article I am going to tell you exactly what to do so that you will be able to start straight away after reading!

What Is An Information Business?

It is a business that provides information for people who need it. Online, this information is in digital format so that it can be downloaded instantly.

Your information could be written, put on video or audio. It is up to you and the type of format that will get the information across in the best way.

What Do I Need?

First of all you need to decide what topic your information will be about. This can be anything you like provided that it is information that people are actively looking for already. If no one is looking for this information then of course no on will purchase it!

Once you have decided your topic you can then purchase your own domain name. You will need a website that you have control over - so ideally one that you own. Choose a name that fits with your business topic and will be easily remembered.

Having purchased your domain name you will then need to host your site somewhere so that the data is kept safe and accessible to people searching the internet.

Finding Your Prospects

Once you have your website and you have information on there that lets people know what you offer and why it would benefit them, then you need to find those people who will benefit! In other words find your ideal prospects.

Since you are marketing online you would use websites that your prospects would visit to get visibility to your own website.

This might be a Facebook Group, a blog, a forum, a discussion site or sharing site.

Offering An Incentive

When people visit your website you should offer them something that they would find helpful. The reason is so that you can build a list of people who have agreed to receive email messages from you. This is called building your list.

Having a list of interested followers is the best way to build a deeper relationship and prove your worth.

Offering Solutions

Your email list is the most valuable part of your information business. The people on your list will be your loyal customers if you treat them right! So get to know them and let them get to know you. Find out what they need help with and then offer that help.

Don't be afraid to charge for that help - as this is the way you will generate income.

Just keep asking and providing that help!

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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Should You Build An Affiliate Business Or Not?

In this article I am going to discuss whether you should build a business promoting affiliate products or if instead you should build a business creating your own products. There will be a huge difference to your business!

First of all I want to ask you 3 questions.

Question 1

Have you ever bought a product on how to do affiliate marketing? Or have you ever purchased some tool that will help you with affiliate marketing?

Question 2

If so then let me ask you another question.

Do you think that the people who have created these products are earning more from their own affiliate marketing efforts or from those products they have created?

Question 3

Last question! Do people who create their own products encourage others to promote those products? In other words, encourage you to become an affiliate for their products?

What are you thinking right now? Is the puzzle falling into place?

The Truth

You can earn an income from affiliate marketing. Some people earn a lot of money from marketing other peoples products.

However, if you create your own products you have the potential to earn even more. That is why people create products that teach other people how to make money by promoting affiliate products! They have learned that they will make more money that way. They will earn virtually 100% of the commission.

There are other benefits too.

You'll be building your own business and reputation and keeping your customers. We all know that once someone has bought something and they have benefited from that product, then they will be more likely to buy again - from that same source.

Information Products

The main thing that puts people off having their own product is the thought that they might need to start manufacturing something and of course that would involve huge costs. Therefore creating information products or digital products that don't require storage or manufacturing costs enables anyone to become a product creator.

How Does It Work?

First you need to decide what topic you could produce information on. Perhaps hobbies or other areas where you already have skills would be a good place to start. Think about the kind of questions your friends ask you for help about.

Once you have a few ideas look to see if this is a popular topic and people would be willing to buy that sort of information. If people are already buying then you know there are potential customers out there. Make sure that they are buying via the internet though - because this will be your medium for reaching them.

Find out what things people struggle with in this topic and make a list of all the problems and issues they face.

Now you have a list of product ideas. If you can explain how to solve all of those problems you will have not just one but a few products to sell! They could be ebooks, videos, coaching classes, audios, etc. Anything that can be implemented or downloaded online.

What are you waiting for?

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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What Is Holding You Back From Starting Your Online Business?

If something is stopping you from starting your own online business then you can do something about it. Here are a few of the most common reasons that prevent people from starting their own online business and some tips on overcoming them.

Not Enough Time

Time is often used as an excuse for not being able to implement the things or tasks that are needed to see growth in your business.

It does take time and if you work full time during the day then you may only have the evening to work on your own business.

However, I find that people forget to look at the bigger picture. Rather than spending that one hour on something productive they waste the hour because they believe one hour won't make a difference.

That's not true. If you spent just one hour a day during the week you would be able to work on your business 5 hours in total. What could you achieve in 5 hours?

Within a month you would be able to work 20 hours on your business! That amount of time will and does make a difference.

Not Enough Money

It seems that many believe it costs a lot of money to start an online business. This is not necessarily true. If you have money available then you might be able to achieve things quicker but without that money you can still get started - it might take a bit longer that's all.

There are many places that offer you free websites - such as weebly. After some time you might want to get your own website but you can always start with a free one.

There are also free autoresponders - such as mail chimp - that you can use to build your own email list. Although I don't recommend this, if you are really stuck then you could opt for one of these.

I would suggest you sign up to an autoresponder that also has a paid version as it is more likely to be reliable. Also make sure that you can export your list of subscribers later on if you then upgrade to a paid autopresponder.

Not Enough Knowledge

Years ago this excuse might have been valid but today this is no longer the case. There is plenty of free information available online that gives you the help you need on how to start your own business using the internet.

Just have a look at the videos on You Tube and you'll find tons of help on how to do specific tasks.

The one thing that you need to be careful about is that you follow a proven system or blueprint.

There are many business ideas that don't work or may not be suitable for you - your own skills and preferences.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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How To Increase Your Opt In Rate By Making Your Website Pages Work For You

We often hear about how to create a website and that you need to have some way for visitors to sign up to an email list. So you put a web form in your sidebar. What about the actual pages or posts on your website? What is their function?

Unless you understand the role of your website then you won't have a clear plan for the purpose of the pages within your web site.

Think about your about page - what is the purpose of that page? Well, it's obviously to tell your readers a little bit about yourself and perhaps your business. Is that all?

If you take time to check out a few sites and read the about page you will probably notice one of two things:

1. Some sites are using that about page for a specific purpose - you know this because there is a call to action on that page.
2. Some sites are using that page to purely inform you about the site, themselves and/or their business. Nothing else. No call to action.

Which is best?

I believe that it is an opportunity missed if you don't have some call to action on every single page on your website. (Obviously I'm not including legal pages).

You might think that just because you have a web form in your sidebar that you have a call to action - it's visible of every single page.

However, I have tested this on one of my own sites and I know that the form in the sidebar is not as effective as a specific call to action within the page or blog post itself.

Perhaps we have been so conditioned to see opt in forms in the sidebar that we just tune it out?

Maybe.

I think that there is another reason.

Once someone has read through your information or blog post they know a little bit more about you. If you then have a call to action offering something in return for signing up to your email list then you no longer have a cold lead - they are warm.

In other words they have decided from reading your content that you are knowledgeable, that you seem to know what you are talking about and are probably someone who could help.

You've begun the process of developing a relationship with that visitor.

Therefore imagine if you had a call to action on every single page or post in your site. Do you think it would make a difference to your overall opt in rate?

From experience I know that it does.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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Information Marketing: 3 Reasons Why You Need To Write Your Own Book

In this article I am going to give you 3 reasons why you really need to write your own book! If you want to grow your business and build a real foundation then you should be a published author.

Years ago it cost a lot of money to get your book published but today we are fortunate to have platforms available that enable anyone to publish a book for free. Think about Kindle publishing and how it has grown and become so popular.

So why should you take advantage of this? Well, here are 3 reasons:

Your Credibility

Being an author means that you have enough knowledge to be able to write down what you know. Not everyone can do that. Therefore you immediately send out a message of confidence and expertise.

If you have a book published, people who see or read your book associate you with the topics you write about. This enables you to become known as an authority figure in your particular business niche.

It enables you to compete on the same level as the other authors out there.

Your Visibility

If you publish your book online, on the Kindle platform for example, then you are able to get your work seen by people all over the world.

Amazon is one on the biggest online retailers and receives millions of visits each year. Being able to have your own book on that high traffic site is really beneficial in getting huge visibility to your book and your business.

Free traffic. Free visitors.

Your Revenue

Having a book published provides you with another income source. It provides you with another means of generating traffic and building an email list which in time provides you with revenue.

If you are using Kindle then you don't even have to market your book very much as this is done within Amazons automated system. Therefore you have an income source that continues without requiring additional work from you.

How long would it take for you to write a book? A few weeks or months maybe? Do you think it would be worth your time and effort to be able to use your own book as a means of demonstrating your knowledge and expertise in your niche?

I can't think of any reason not to! Especially when it costs you nothing more than your time. The knowledge is already in your head so just put it down on paper.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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3 Ways To Increase Your Businesses Profitability With Little Extra Work

If you have any business then you need to be in profit. So how can you increase your revenue potential without doing any extra work? In this article I am going to share with you 3 ways that you can do this.

Being efficient in your business, especially if you are a one person business, is critical to your overall success. Often when we talk about increasing profits it means there is a huge amount of extra work involved.

However, it doesn't need to be that way. It is possible to increase your profits by being efficient with what you already have! Here are 3 ways to easily increase your profits.

1. Passive Income

Although I believe that being your own product creator is essential to sustaining a business it doesn't mean that you should leave other easy money on the table! If you think about the content that you create on your website or emails that you write to your customers there will be many times when you recommend a tool or resource that will help to enhance or make their life easier in some way.

Just because you haven't created that tool doesn't mean that you shouldn't make some money from recommending it!

Therefore when you recommend a book or something else that is relevant to your customers see if there is an affiliate program available for it. If there is then it makes sense to use an affiliate link and earn some passive income.

2. Repackaging Products

The more products you have in your portfolio the easier it is to repackage them. Suppose you have a complete home study course that people can buy from you. What if you were to turn that course into a 10 week program? This would have more appeal to people who like to go through a course step by step rather than having everything in one go.

There is little extra work on your part. You would just need to create an automated email series that send the relevant part of the course out each week and put up a sales page for the course.

3. Your Own Affiliate Program

Setting up your own affiliate program is a great way for you to make extra income in the long term. Even if you offer 100% commission you can use it as a way to build your email list. Once someone is on your list then you can offer your products that you know sell well.

You can easily set up an affiliate program - sometimes for free - and all you need to do is provide some helpful resources for those to sell your product. Things like banners, videos and other promotional material that will enable them to sell your product more easily.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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Information Marketing: 4 Tips To Keep Your Online Business Future Proof

Everyone knows that there is a life cycle that exists within any business. The start up phase, the cash flow phase and then the decline. In this article I will give you some tips on how you can continue to grow your business year after year.

What part of the cycle are you in at the moment? Perhaps you have only just started or maybe you are enjoying the fruits of your labour?

Eventually you will come to the place where your online business starts to decline - unless you follow these tips!

Products decline over time, services decline over time - everything naturally declines. This is why companies like Apple invest so much money into research and development so that they can continually come up with new ideas and products.

Think about this.

If you keep your business the same you are predicting that your customers will stay the same.

If you never change your product line then you are assuming that your customers will never want anything different from you.

In reality people change.

Markets change.

People want new information, updated information, current information.

Keeping up with these changes is critical for the long term success of your information business.

New Products/Solutions

The easiest way to keep your business thriving is to keep creating new or updated products.

Make sure that you obtain feedback from your customers about your products so that you can change them according to what your customer needs.

You may find that 3 months later your customers need specific information that you didn't include because at that time it wasn't relevant.

Perhaps a new technology has come on the scene and therefore you need to update your product to include this.

If you don't keep up with these changes your customers will go to those who have!

Self Improvement

In order to stay up to date you need to invest time in yourself. Spend time researching, learning and improving your skills and knowledge.

Listening To Your Customers

Getting feedback from your customers is great but you must listen to that feedback and then use it to improve and provide exactly what your customer is looking for.

Implement the changes and your customers will thank you for it. Feeling under valued and not being listened to is one of the main complaints that customers have - both online and offline.

Just following these 4 tips will give you a much better chance of continually growing your business and being relevant to your market in the future.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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Internet Marketing: How Can You Guarantee Your Results?

Can anyone really guarantee their results? What is the truth? Well, no, BUT you can do everything within your power to create a system that is guaranteed to work unless some unforeseen event takes place - like the internet disappears!

Creating A System

It's important to create a system or process to follow when you are building your internet business. Without a system you don't know what to do next and you will find it difficult to pin point where something went wrong.

You can start off by using someone else's system, one that is already proven to work but eventually you will need to develop your own personal version.

Why?

Since we are all different with our own skills and talents it means that there will be areas that you excel at and others where you don't. Therefore your system will be different to others since you will by using your own particular skills and using them to your advantage.

Usually internet marketers start out on the same path and then gradually over time each one develops their own branch that goes off the main path.

Each of those branches are the various systems unique to a particular marketer - the way that works best for them.

Testing Your System

If you don't test you won't be able to predict. If you can't predict then you won't be able to 'guarantee' your results.

Being able to predict what income you will generate is possible but only if you test every part of your process. This is why you need a system in the first place because then you can break it down and test each step.

Here are some ideas:

• Your squeeze page
• Your email campaign
• Your sales page
• Your traffic source

If you know that a particular traffic source will generate you with X numbers of subscribers, because you have tested and optimised that source then you know what work needs to be done to virtually guarantee that number of subscribers each month.

If you know what the most popular product is that subscriber buy from you and you have tested your sale process then you will be able to come up with an estimate of how much each subscriber is worth to you.

This means that you will have a good idea of how many subscribers you would need to bring into your business each month to earn a certain revenue each month.

That is how you can virtually guarantee your results.

By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation

Or visit My Blog for more step by step help.

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